Outer Labs : Market and Competitor Analysis

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www.outerbase.com/

imri.com

Outer Labs is a technology company that develops generative software for the design and optimization of commercial and residential buildings. They aim to help clients like real estate developers consider key metrics like flexibility, user experience, and cost in their projects. They've recently shifted focus to tackle the housing shortage by leveraging their technology and expertise to help developers build more homes, faster.

Company : Outer Labs

Industry : PropTechReal Estate TechnologyGenerative Design

Major Markets

United States

Canada

United Kingdom

Key Competitors

TestFit

cove.tool

Spacemaker (acquired by Autodesk)

Outer Labs Key Value propositions

Data-Driven Design

Generative Software

Building Optimization

Housing Shortage Solutions

Outer Labs Latest news

outerlabs.io

May 21, 2020 ... Essentially learned a whole new language (and not just the programming languages themselves). ... important part of starting out as a software ...

Andrew MacMillan on LinkedIn: Layoffs in Big Tech Are an ...

Dec 12, 2022 ... https://news.climate.columbia.edu. 35 2 ... The Strategist role is below, and you can find the Eng Manager posting at outerlabs.io. ... We just made ...

outerlabs.io

news. /. November 1, 2023 · news. /. November 1, 2023 · news. /. November 1, 2023 · Outer Labs CTO, Jen Carlile, Speaks at Strange Loop Conference On ...

Outer Labs | LinkedIn

Real estate at scale - we make technology to design, build, and operate space for the best brands on earth. Website: https://outerlabs.io. External link for ...

Outer Labs SWOT Analysis

Strengths

Innovative generative software for building design.Focus on data-driven solutions for cost and time efficiency.Addressing the timely need for housing shortage solutions.

Weaknesses

Relatively new entrant in a competitive market.Potential challenges in scaling to meet the demands of the residential market.Dependence on adoption of new technologies by industry professionals.

Opportunities

Expansion into the rapidly growing residential housing market.Partnerships with key players in construction and real estate sectors.Potential for global market reach with scalable software solutions.

Threats

Competition from established players with broader product offerings.Economic downturn impacting real estate and construction investments.Rapid technological advancements requiring continuous innovation.

Top Marketing Strategies for Outer Labs

Personalized User Onboarding

This strategy helps Outer Labs create a smooth and engaging onboarding experience for new users. It allows them to guide users through the platform's features and functionalities, leading to higher adoption rates and user retention.

Content-Specific Call-to-Action Optimization

This strategy focuses on optimizing call-to-actions (CTAs) based on the specific content users are engaging with. This helps Outer Labs drive conversions by making CTAs more relevant and appealing to users at the right time.

Product-Led Growth: Experience First, Sign-up Second

This strategy emphasizes the value of providing a hands-on product experience before requiring a signup. It allows potential customers to explore Outer Labs' software and understand its benefits, leading to more informed and motivated signups.

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Outer Labs User Persona

Name:

David Miller

Age :

42

Gender :

Male

Occupation :

Real Estate Developer

Industry :

Commercial Real Estate

Education :

MBA, Finance

Preferred platforms

GOALS

Secure funding and partnerships for a large-scale mixed-use development project in a rapidly growing urban area, aiming to maximize ROI while incorporating sustainable building practices
Optimize the design of a new office complex to meet the evolving needs of tenants, incorporating flexible workspaces and amenities that enhance employee well-being and productivity
Streamline the pre-construction planning phase of a multi-family residential project to reduce costs and accelerate the delivery timeline, addressing the growing demand for housing in the area.

Frustrations

Lengthy and often inefficient approval processes with local planning departments causing delays and increasing project costs
Difficulty in accurately forecasting construction costs and managing budgets due to market volatility and supply chain disruptions
Attracting and retaining skilled labor in a competitive construction market, impacting project timelines and overall quality.

Name:

Sarah Chen

Age :

35

Gender :

Female

Occupation :

Architect

Industry :

Architecture & Design

Education :

Master of Architecture

Preferred platforms

GOALS

Design aesthetically pleasing and functional co-living spaces that foster a sense of community while meeting the needs of individual residents, appealing to the growing demographic of young professionals seeking affordable housing solutions
Incorporate sustainable design principles and energy-efficient technologies into projects to minimize environmental impact and reduce operating costs for building owners
Leverage generative design tools to explore innovative design solutions that maximize natural light, optimize space utilization, and enhance the overall user experience for building occupants.

Frustrations

Name:

Mark Johnson

Age :

55

Gender :

Male

Occupation :

Construction Manager

Industry :

Construction

Education :

Bachelor of Science, Construction Management

Preferred platforms

GOALS

Complete a high-rise residential building project on time and within budget, ensuring adherence to safety regulations and maintaining high standards of construction quality
Improve communication and collaboration among project stakeholders, including architects, engineers, subcontractors, and suppliers, to minimize errors and prevent costly rework
Implement digital tools and technologies on construction sites to improve efficiency, track progress in real-time, and enhance worker safety.

Frustrations

Name:

Emily Davis

Age :

28

Gender :

Female

Occupation :

Sustainability Consultant

Industry :

Environmental Consulting

Education :

Master of Environmental Management

Preferred platforms

GOALS

Advise clients on the integration of green building practices and technologies to reduce the environmental footprint of their projects and achieve LEED certification
Conduct energy audits and develop strategies to optimize building performance, minimize energy consumption, and reduce operating costs for building owners
Stay informed about the latest advancements in sustainable building materials and construction techniques to provide innovative and cost-effective solutions to clients.

Frustrations

Outer Labs Geographic and Demographic Insights

Geographic Insights: Outer Labs' primary market is the US, followed by Canada. The company also sees potential in the UK, Australia, and Germany.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: Outer Labs' target audience is primarily males aged 35-54, reflecting professionals in real estate development and construction management.

Age Distribution

Gender Distribution

Outer Labs Socio-economic Profile

Household and Income Insights: Outer Labs' target audience typically falls in the high-income bracket, with an average household size of 3-4, indicating established professionals and families.

Educational and Employment Insights: Outer Labs' target users are highly educated, with a majority holding university degrees and primarily employed full-time in the AEC industry.

Households Size

Income Distribution

Education Level

Employment Status

Outer Labs Behavioral Insights

Interest-Based Insights: The target audience shows interest in Real Estate, PropTech, Architecture, Construction, Sustainability, Smart Homes, and Urban Planning.

Technology and Social Media Usage: Target users prefer LinkedIn and YouTube, primarily using desktops, suggesting a professional audience focused on industry trends.

Interests

Real EstatePropTechArchitectureConstructionSustainabilitySmart HomesUrban Planning

Device Breakdown

Social Media Usage

Outer Labs Top Competitors

Competitor	Estimated market share	Top domains
TestFit	40%	Generative Design, Feasibility Studies, Pre-design Optimization
cove.tool	30%	Building Performance Analysis, Energy Modeling, Sustainability Design
Spacemaker (acquired by Autodesk)	20%	Generative Urban Design, Site Planning, Early Stage Design Exploration

www.outerbase.com/

imri.com

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