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Major Markets
Australia
United States
United KingdomKey Competitors
Select a competitor
Princess Polly
Beginning Boutique
Meshki
Top Marketing Channels
Princess Polly
- Social Media Marketing
- Examples: Instagram, TikTok, Pinterest
- Campaigns: Princess Polly Haul, Get Ready With Me, Festival Edit
- Influencer Collaborations
- Examples: TikTok creators, Instagram fashion bloggers, YouTube vloggers
- Campaigns: Poly Squad Ambassador Program, Summer Style Collab, Holiday Glam Partner Program
- Email Marketing
- Examples: Promotional newsletters, abandoned cart reminders, new arrival alerts
- Campaigns: Weekly Drops, Flash Sale Alerts, Birthday Rewards
Top Sales Channels
- E-commerce Website
- us.princesspolly.com, sale section, new arrivals section
- Black Friday Sale, Cyber Monday Deals, Mid-Season Clearance
- Mobile App
- Princess Polly iOS App, Princess Polly Android App, exclusive app deals
- App-Exclusive Discounts, Push Notification Promos, Early Access to Sales
- Pop-up Shops/Events
- Festival pop-ups, college campus events, influencer meet-and-greets
- Poly Fest Tour, Campus Style Squad, VIP Shopping Event
Outcast Clothing SWOT Analysis
Strengths
Strong brand recognition
extensive social media presence
wide product range with frequent new arrivals
Weaknesses
Reliance on trends can lead to rapid inventory obsolescence
potential for perceived low quality
ethical concerns associated with fast fashion
Opportunities
Expand into sustainable collections
collaborate with broader range of influencers
explore physical retail presence in key markets
Threats
Intense competition
changing consumer preferences towards ethical fashion
supply chain disruptions affecting inventory and shipping
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