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Outcast Clothing Target Audience
User Segments
Age: 20
Gender: Female
Occupation: University Student
Education: High School
Age: 22
Gender: Female
Occupation: Part-Time Retail Associate
Education: Associate Degree
Age: 24
Gender: Female
Occupation: Freelance Gig Worker
Education: Bachelor's Degree
Ava the Trendsetter
Age: 20
Gender: Female
Occupation: University Student
Education: High School
Industry: N/A
Channels: InstagramTikTokYouTube
Goals
- To stay updated with the latest fashion trends and integrate them into my personal style
- To find unique and affordable outfits for upcoming social events and festivals
- To build a strong online presence and personal brand through my fashion choices.
Pain Points
- Limited budget to keep up with fast-changing fashion trends
- Difficulty finding unique pieces that stand out from the crowd
- Pressure to constantly create engaging content for social media platforms.
Outcast Clothing Geographic Distribution
Primarily targets Australia and the US, with significant reach in the UK, Canada, and Germany, reflecting global e-commerce ambitions.
Top Countries
Australia
40%
United States
25%
United Kingdom
10%
Canada
7%
Germany
3%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 2-4 person households, with a strong presence in the medium-income bracket, aligning with affordable fashion.
Employment Status
Income Distribution
Education Level
Outcast Clothing Behavior Analysis
Behavior Profile
Fashion-conscious
Social Media Trends
Occasion-based Shopping
Travel
Nightlife
Music Festivals
Statement Pieces
Bold Style
Social Events
Online Shopping
Instagram
TikTok
Brand Loyalty
Referral Programs
Returns
Mobile Usage
Fashion Blogging
Outfit Planning
Confidence
Device Breakdown
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