Top Marketing Strategies for Outcast Clothing

Outcast Clothing User Persona

Name:

Emily Jones

Age :

24

Gender :

Female

Occupation :

Marketing Coordinator

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Finding unique and stylish clothing that helps her stand out at social events and festivals
• Building a cohesive and on-trend wardrobe without breaking the bank
• Supporting ethical and sustainable fashion brands that align with her values.

Frustrations

• Feeling overwhelmed by the vast amount of fast fashion options available online
• Struggling to find clothing in her size that is both stylish and flattering
• Worrying about the environmental and ethical impact of her fashion choices.

Name:

Chloe Kim

Age :

28

Gender :

Female

Occupation :

Graphic Designer

Industry :

Design

Education :

Associate's Degree, Graphic Design

Preferred platforms

GOALS

• Discovering new and upcoming fashion brands that reflect her individual style
• Curating a visually appealing Instagram feed that showcases her fashion finds
• Seeking inspiration from influencers and online communities for new outfit ideas and styling tips.

Frustrations

• Receiving compliments on her clothes only to have people be disappointed by the fast fashion brand
• Feeling pressured to constantly buy new clothes to keep up with the latest trends
• Finding ethical and sustainable clothing options that don't compromise on style.

Name:

Sophie Lee

Age :

21

Gender :

Female

Occupation :

University Student

Industry :

N/A

Education :

High School Diploma

Preferred platforms

GOALS

• Finding affordable and trendy clothing that fits her student budget
• Discovering versatile pieces she can dress up or down for different occasions
• Expressing her personal style and creativity through her clothing choices.

Frustrations

• Feeling limited by her budget when trying to stay on-trend
• Dealing with the ethical dilemma of supporting fast fashion brands
• Finding sustainable and ethically made clothing that doesn't look too mature or out of touch with current trends.

Outcast Clothing Geographic and Demographic Insights

Geographic Insights: Outcast Clothing's primary market is likely Australia, with a strong presence in English-speaking countries, indicating potential for global expansion.

Demographic Insights: Outcast Clothing primarily targets women aged 18-34, aligning with their focus on trendy and affordable occasion wear.

Outcast Clothing Socio-economic Profile

Household and Income Insights: The target audience largely comprises young adults in 1-2 person households with medium income levels, aligning with their life stage and spending power.

Educational and Employment Insights: The majority of users are likely students or employed full-time with a university or college degree, reflective of their age and lifestyle.

Outcast Clothing Behavioral Insights

Interest-Based Insights: Outcast Clothing's target audience shows strong interest in fashion, music, travel, and festivals, reflecting a desire for unique and expressive clothing choices.

Technology and Social Media Usage: Highly active on social media platforms like Instagram and TikTok, primarily using mobile devices for browsing and shopping.

Outcast Clothing Top Competitors