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Oregon Fruit Company Target Audience

User Segments

Age: 38

Gender: Male

Occupation: Head Brewer

Education: Master's Degree, Fermentation Science

Age: 32

Gender: Female

Occupation: Product Development Specialist

Education: Bachelor's Degree, Food Science

Age: 45

Gender: Male

Occupation: Owner, Small Batch Brewery

Education: Professional Degree, Business Management

Brewmaster Ben

Brewmaster Ben

Age: 38
Gender: Male
Occupation: Head Brewer
Education: Master's Degree, Fermentation Science
Industry: Craft Brewing
Channels: LinkedInYouTubeReddit

Goals

  • Consistently produce high-quality, innovative craft beers that stand out in the market
  • Optimize brewing processes to increase efficiency and yield
  • Expand the brewery's distribution and reach new customer segments.

Pain Points

  • Inconsistent raw material quality leading to batch variations
  • Difficulty in sourcing unique fruit ingredients in bulk with reliable supply
  • Managing complex production schedules and staff coordination for diverse beer styles.

Oregon Fruit Company Geographic Distribution

Primarily US-focused, especially Oregon, with growing presence in North America. Limited international reach, mainly English-speaking markets.

Top Countries

United States flag

United States

90%
Canada flag

Canada

4%
Mexico flag

Mexico

2%
United Kingdom flag

United Kingdom

1.5%
Australia flag

Australia

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are typically mid to high-income, often living in 3-4 person households, suggesting established professionals or families.

Employment Status

Income Distribution

Education Level

Oregon Fruit Company Behavior Analysis

Behavior Profile

Brewing
Culinary
Baking
Mixology
Experimentation
Innovation
Online Research
Social Media Engagement
Recipe Seeking
Content Consumption
Professional Networking
Quality Conscious
Convenience Seeking
Problem Solving
Community Engagement
Brand Loyalty
Purchase Decision
Digital Interaction
Information Seeking

Device Breakdown

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