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Aseptic Fruit Purees
Fruit Concentrates Inc.
Midwest Fruit & Nut Company
Top Marketing Channels
Aseptic Fruit Purees
- Search Engine Optimization (SEO)
- Examples: Blog posts on fruit puree applications, recipe guides, technical specification pages
- Campaigns: Puree Power-Up Series, Craft Brewer's Guide to Fruit, Aseptic Advantage
- Content Marketing (Digital)
- Examples: Industry whitepapers, video tutorials for brewers/chefs, customer testimonials
- Campaigns: From Farm to Ferment, Culinary Creations with Puree, Behind the Batch with Aseptic
- Social Media Marketing
- Examples: Instagram visuals of fruit purees in drinks/food, Facebook group for brewers, LinkedIn for B2B engagement
- Campaigns: Puree Perfection Showcase, Brew Day Highlights, Chef's Secret Ingredient
Top Sales Channels
- Direct Sales Team
- Account managers, technical sales reps, regional sales offices
- New Client Onboarding Program, Bulk Order Discount Initiative, Seasonal Puree Launch Support
- E-commerce Website
- Online product catalog, bulk ordering portal, sample request forms
- First Order Discount, Puree Pallet Special, Subscriber-Exclusive Deals
- Distributor Network
- Foodservice distributors, brewing supply distributors, ingredient brokers
- Distributor Incentive Program, Regional Sales Blitz, New Product Line Introduction to Partners
Oregon Fruit Company SWOT Analysis
Strengths
Specialized in aseptic purees
strong focus on beverage ingredients
potentially competitive pricing for bulk orders.
Weaknesses
May have a narrower product range than general fruit suppliers
brand recognition outside of niche markets might be limited
potential for less emphasis on 'farm-to-table' story.
Opportunities
Expand into emerging beverage trends (e.g.
non-alcoholic craft drinks)
partner with smaller craft producers
leverage online presence for direct-to-consumer sales of smaller quantities.
Threats
Intense competition from larger
diversified ingredient suppliers
reliance on specific fruit harvests
potential for price wars in the bulk puree market.
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