Top Marketing Strategies for Originate Creative

Originate Creative User Persona

Name:

John Murphy

Age :

42

Gender :

Male

Occupation :

Marketing Director

Industry :

Real Estate Development

Education :

MBA, Marketing

Preferred platforms

GOALS

• Increase brand awareness and generate leads for high-end residential projects through compelling digital campaigns
• Drive website traffic and conversions by showcasing stunning visuals and virtual tours of completed properties
• Build a strong online community of potential buyers and investors interested in luxury real estate

Frustrations

• Struggling to differentiate their brand in a crowded real estate market
• Finding it challenging to reach the right target audience with their marketing messages
• Measuring the ROI of digital marketing efforts and demonstrating their impact to stakeholders

Name:

Sarah O'Brien

Age :

35

Gender :

Female

Occupation :

CEO

Industry :

Software as a Service (SaaS)

Education :

Masters, Business Administration

Preferred platforms

GOALS

• Establish a distinctive brand identity that resonates with potential investors and early adopters
• Generate qualified leads and drive sales through targeted content marketing and online advertising
• Build thought leadership and position her company as an innovator in the SaaS industry

Frustrations

• Conveying the value proposition of her complex SaaS product to a non-technical audience
• Building brand awareness and credibility for a relatively new company in a competitive market
• Managing a limited marketing budget effectively and maximizing ROI on marketing spend

Name:

David Byrne

Age :

50

Gender :

Male

Occupation :

Owner

Industry :

Manufacturing

Education :

Bachelor's degree, Business Administration

Preferred platforms

GOALS

• Revamp their outdated brand identity to appeal to a younger and more tech-savvy customer base
• Expand their online presence and reach new markets through a redesigned website and e-commerce platform
• Improve internal communications and streamline operations through digital transformation initiatives

Frustrations

• Keeping up with the rapid pace of technological advancements in their industry
• Attracting and retaining skilled talent in a competitive job market
• Overcoming resistance to change from long-time employees accustomed to traditional ways of working

Originate Creative Geographic and Demographic Insights

Geographic Insights: Originate Creative primarily operates in Ireland, capturing a significant 60% of their market share. The UK and the US follow with 15% and 10% respectively. Their reach extends to Canada and Australia with 5% each.

Demographic Insights: Originate Creative's target audience is primarily males aged between 35-54. However, their services also appeal to a substantial portion of females in the same age range.

Originate Creative Socio-economic Profile

Household and Income Insights: Originate Creative's target audience typically falls within the 'Medium' income bracket and are part of households of 2-4 individuals, indicating a focus on established professionals and families.

Educational and Employment Insights: Originate Creative primarily targets individuals with University or College-level education, predominantly those employed full-time or are Business Owners.

Originate Creative Behavioral Insights

Interest-Based Insights: Target audience is interested in business development, digital marketing, technology, and real estate. They also show interest in investments, travel, and design.

Technology and Social Media Usage: Originate Creative's audience prefers LinkedIn, uses desktops primarily, followed by iOS and Android devices. YouTube and Instagram also hold relevance.

Originate Creative Top Competitors