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Originate Creative Target Audience

User Segments

Age: 48

Gender: Female

Occupation: VP of Development, Large Real Estate Firm

Education: Master's Degree, Urban Planning

Age: 55

Gender: Male

Occupation: CEO, Property Investment Group

Education: Bachelor's Degree, Business Administration

Age: 42

Gender: Female

Occupation: Marketing Director, Urban Development Agency

Education: Master's Degree, Marketing

Sarah Chen

Sarah Chen

Age: 48
Gender: Female
Occupation: VP of Development, Large Real Estate Firm
Education: Master's Degree, Urban Planning
Industry: Real Estate Development
Channels: LinkedInYouTubeX

Goals

  • Successfully launch innovative, mixed-use developments that achieve high ROI and contribute positively to urban landscapes
  • Establish her company as a leader in sustainable and community-focused real estate ventures
  • Streamline marketing and branding efforts to attract high-value investors and discerning tenants/buyers.

Pain Points

  • Difficulty in effectively communicating the long-term vision and unique value proposition of complex projects to diverse stakeholders
  • Inconsistent brand messaging across various project phases and marketing channels, leading to diluted impact
  • Finding reliable and experienced partners who understand the nuances of real estate branding and can deliver comprehensive solutions.

Originate Creative Geographic Distribution

Primary market is Ireland, with significant presence in the US. They serve global clients, extending into UK, UAE, and Canada for their specialized services.

Top Countries

Ireland flag

Ireland

45%
United States flag

United States

25%
United Kingdom flag

United Kingdom

10%
United Arab Emirates flag

United Arab Emirates

7%
Canada flag

Canada

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from households of 3-4 people, indicating established professionals. They are largely high-income earners.

Employment Status

Income Distribution

Education Level

Originate Creative Behavior Analysis

Behavior Profile

LinkedIn
Business Strategy
Digital Marketing
Technology Innovation
Brand Transformation
Data-driven insights
Online customer journey
User Experience (UX)
Performance Marketing
Sustainable Business
YouTube
Twitter
Customer acquisition
Brand visibility
Community bonds
Goal-oriented
Problem-solvers

Device Breakdown

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