Select a competitor
Armis
Claroty
Top Marketing Channels
Armis
- Content Marketing
- Examples: White papers, Case studies, Blog posts
- Campaigns: Cybersecurity Trends 2024, IoT Security Best Practices, Healthcare Security Insights
- Digital Advertising
- Examples: Google Ads, LinkedIn Ads, Industry publication banners
- Campaigns: Device Visibility Campaign, Attack Surface Management Ads, OT/IT Convergence Security
- Webinars/Virtual Events
- Examples: Live webinars, On-demand presentations, Virtual conferences
- Campaigns: Securing the Connected Enterprise, IoMT Threat Landscape, Zero Trust for All Devices
Top Sales Channels
- Direct Sales
- Enterprise sales team, Field sales representatives, Inside sales
- Strategic Account Engagement, New Market Penetration, Customer Expansion Program
- Channel Partners
- Value-Added Resellers (VARs), System Integrators (SIs), Managed Security Service Providers (MSSPs)
- Partner Enablement Program, Joint Marketing Initiatives, Channel Incentive Program
- Industry Events/Trade Shows
- RSA Conference, Black Hat, HIMSS
- Live Demo Showcase, Executive Meet & Greet, Solution Briefings
Ordr SWOT Analysis
Strengths
Broad device visibility across IT
IoT
OT
IoMT; Strong focus on asset intelligence; Robust integrations with existing security tools.
Weaknesses
High price point for smaller organizations; Complexity in deployment for very large
disparate environments; Potential for overlap with existing security solutions.
Opportunities
Growing demand for comprehensive asset visibility and security; Expansion into new vertical markets; Partnerships with cloud service providers.
Threats
Intense competition from established cybersecurity vendors; Evolving threat landscape requiring constant product updates; Risk of commoditization for basic device visibility features.
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