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Ordr offers an AI-powered asset intelligence platform that provides organizations with complete visibility and security control over their IT, IoT, IoMT, and OT assets. Their platform helps identify and remediate vulnerabilities, detect and respond to threats, and implement zero-trust segmentation. Ordr's solution integrates with existing security tools and workflows to enhance their effectiveness and provide actionable insights.
Company : Ordr
Industry : CybersecurityIT Asset ManagementIoT Security
Ordr Key Value propositions
Ordr Latest news
Ordr: Home
Ordr enables you to see every asset, prioritize critical risks, and respond swiftly to evolving threat landscapes. Reduce Your Attack Surface with Ordr.
Ordr Inc. | LinkedIn
Jul 1, 2022 ... About us ; Website: https://ordr.net. External link for Ordr Inc. ; Industry: Computer and Network Security ; Company size: 51-200 employees.
10 Internet of Things (IOT) Healthcare Examples - Ordr
Ordr can help. In a hyper-connected healthcare enterprise, the quantity and heterogeneity of IoT devices creates a complex and increasingly untenable reality ...
Ordr Launches New Cyber Asset Attack Surface Management ...
News provided by. Ordr. Mar 19, 2024 ... https://ordr.net/ ... Ordr is backed by top investors including Battery Ventures, Wing Venture Capital, Ten Eleven Ventures, and Kaiser Permanente Ventures.
Ordr SWOT Analysis
Strengths
AI-powered asset intelligence platform.Strong focus on emerging security challenges in IoT, IoMT, and OT.Integration with existing security tools and workflows.
Weaknesses
Relatively lesser known compared to some established cybersecurity giants.Potential challenges in attracting and retaining top talent in the competitive cybersecurity market.Dependence on the successful integration with third-party security solutions.
Opportunities
Expanding market presence in emerging economies experiencing rapid digital transformation.Developing specialized solutions for niche industries with unique security needs.Strategic partnerships and integrations to enhance platform capabilities and reach.
Threats
Rapidly evolving threat landscape requiring continuous innovation and adaptation.Intense competition from both established players and emerging startups.Potential for evolving regulations and compliance requirements to impact operations.
Top Marketing Strategies for Ordr
Content Marketing & Thought Leadership
Develop valuable content, such as blog posts, white papers, and webinars, focusing on cybersecurity challenges in targeted industries. This will establish Ordr as a thought leader and attract potential customers seeking solutions to their specific security problems.
Ordr User Persona
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Ordr Geographic and Demographic Insights
Geographic Insights: Ordr's primary market is the United States, followed by the United Kingdom and Germany. North America and Europe are key regions for the company.
United States
60%
United Kingdom
10%
Germany
8%
Canada
7%
Australia
5%
Demographic Insights: Ordr's target audience is primarily males aged between 35-54, reflecting the demographics of cybersecurity professionals.
Ordr Socio-economic Profile
Household and Income Insights: Ordr's users typically belong to households of 3-4 people with medium to high income levels, reflecting the earning potential of cybersecurity professionals.
Educational and Employment Insights: Ordr's target user base comprises highly educated professionals, with the majority employed full-time and holding a university or postgraduate degree.
Ordr Behavioral Insights
Interest-Based Insights: Ordr's target audience shows strong interest in cybersecurity, data privacy, risk management, and emerging technologies like cloud computing.
Technology and Social Media Usage: Users prefer LinkedIn and Twitter for professional networking and industry updates, while desktop usage dominates their device preference.
Ordr Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Armis | 20% | IoT Security, OT Security, Asset Visibility |
Axonius | 18% | Cyber Asset Attack Surface Management, Asset Inventory, Vulnerability Management |
Claroty | 15% | Industrial Cybersecurity, OT Security, Threat Detection |