Find stats on top websites
Executive Summary
Odney is a full-service marketing and advertising agency based in Bismarck, ND. They offer a wide range of services including brand development, traditional and digital marketing, social media and PR, website development, strategic planning, and research. They pride themselves on a collaborative approach and delivering superior results for their clients.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
Odney Top Products
Brand Positioning
Customer Sentiments
Odney Key Value Propositions
Odney SWOT Analysis
Strengths
Strong regional presence and reputation in North Dakota.
Full-service capabilities catering to diverse marketing needs.
Focus on data-driven strategies and measurable results.
Weaknesses
Limited geographical reach outside of North Dakota.
Potential challenges in competing with larger national agencies for clients.
Dependence on specific industries (healthcare, higher education) could pose a risk if those sectors decline.
Opportunities
Expand services into new markets beyond North Dakota.
Develop niche expertise in emerging marketing technologies.
Leverage its data-driven approach to offer more consulting and marketing automation services.
Threats
Competition from larger, well-established marketing agencies.
Rapid evolution of digital marketing landscape requiring constant adaptation.
Economic downturns could impact client budgets and reduce marketing spending.
Odney operates in the marketing and advertising industry. They specialize in providing a wide range of marketing services, including brand development, traditional and digital marketing, and research. Their clients span across various sectors, including healthcare, tourism, and public entities.
Market Growth Stage
Pace of Market Growth
Odney Target Audience
Geographic Insights
Odney's primary target market is the United States, capturing 90% of its user base. Canada follows with 5%, indicating a focus on the North American market.
Top Countries
United States
90% market share
Canada
5% market share
United Kingdom
2% market share
Germany
1.5% market share
Australia
1.5% market share
Odney Audience Segments
Odney's target audience includes leading companies, organizations, and government entities in a wide variety of market segments. They specifically mention working with clients in the healthcare and public college sectors. They are looking for measurable results and want to reach new levels of success.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Odney
Content Marketing & Thought Leadership
Create valuable, informative content that targets Odney's ideal client segments, highlighting their expertise in specific industry verticals like healthcare and education. This will position Odney as a thought leader and attract potential clients seeking their specialized services.
Learn moreStrategic Partnerships & Joint Ventures
Collaborate with complementary businesses in the Bismarck area or those serving Odney's target industries. This will expand their reach, generate new leads, and provide cross-selling opportunities for both partners.
Learn moreTargeted Advertising & Retargeting
Leverage Odney's expertise in data-driven analytics and geofencing to create highly targeted online advertising campaigns. This will reach potential clients directly and re-engage those who have shown interest in their services.
Learn moreTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
