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Odney is a full-service marketing and advertising agency based in Bismarck, ND. They offer a wide range of services including brand development, traditional and digital marketing, social media and PR, website development, strategic planning, and research. They pride themselves on a collaborative approach and delivering superior results for their clients.
Company : Odney
Industry : Marketing and AdvertisingDigital MarketingBrand Development
Odney Key Value propositions
Odney Latest news
Odney | We create brands people care about.
Odney creates marketing solutions that deliver tangible results to help our clients grow and prosper. We value strong partnerships by being strategic, ...
Odney | LinkedIn
http://www.odney.com. External link for Odney. Industry: Advertising Services. Company size: 51-200 employees. Headquarters: Bismarck, North Dakota. Type ...
The Latest | Odney
The latest Odney news, insights, and happenings ... That begins with developing a well-crafted questionnaire — one of the most important steps to any survey.
Michael Pierce - Odney | LinkedIn
The list includes top public relations organizations, firms and professionals like PR Daily News ... http://www.odney.com/
Odney SWOT Analysis
Strengths
Strong regional presence and reputation in North Dakota.Full-service capabilities catering to diverse marketing needs.Focus on data-driven strategies and measurable results.
Weaknesses
Limited geographical reach outside of North Dakota.Potential challenges in competing with larger national agencies for clients.Dependence on specific industries (healthcare, higher education) could pose a risk if those sectors decline.
Opportunities
Expand services into new markets beyond North Dakota.Develop niche expertise in emerging marketing technologies.Leverage its data-driven approach to offer more consulting and marketing automation services.
Threats
Competition from larger, well-established marketing agencies.Rapid evolution of digital marketing landscape requiring constant adaptation.Economic downturns could impact client budgets and reduce marketing spending.
Top Marketing Strategies for Odney
Content Marketing & Thought Leadership
Create valuable, informative content that targets Odney's ideal client segments, highlighting their expertise in specific industry verticals like healthcare and education. This will position Odney as a thought leader and attract potential clients seeking their specialized services.
Odney User Persona
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Odney Geographic and Demographic Insights
Geographic Insights: Odney's primary target market is the United States, capturing 90% of its user base. Canada follows with 5%, indicating a focus on the North American market.
United States
90%
Canada
5%
United Kingdom
2%
Germany
1.5%
Australia
1.5%
Demographic Insights: Odney's target audience is 55% male and 45% female, with a strong focus on professionals aged 25-54.
Odney Socio-economic Profile
Household and Income Insights: Odney's target audience typically falls within the medium income bracket and lives in households of 2-4 people.
Educational and Employment Insights: Odney primarily targets working professionals, with 65% in full-time roles. They are highly educated, with 85% possessing at least a college degree.
Odney Behavioral Insights
Interest-Based Insights: Odney's audience is interested in business news, marketing technology, and industry trends, particularly in healthcare and higher education, reflecting their client base.
Technology and Social Media Usage: Odney's target audience is active on LinkedIn, Facebook, and YouTube, primarily using desktops, aligning with their professional focus.
Odney Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Flint Group | 35% | Printing and Packaging, Digital Marketing Solutions, Cross-Channel Marketing |
Red River Marketing | 25.5% | Healthcare Marketing, Agriculture Marketing, Financial Services Marketing |
Sundog Marketing | 18% | Tourism and Hospitality, Economic Development Marketing, Branding and Design |