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Odney

Odney is a full-service marketing and advertising agency based in Bismarck, ND. They offer a wide range of services including brand development, traditional and digital marketing, social media and PR, website development, strategic planning, and research. They pride themselves on a collaborative approach and delivering superior results for their clients.

Company : Odney

Industry : Marketing and AdvertisingDigital MarketingBrand Development

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Flint Group
Red River Marketing
Sundog Marketing

Odney Key Value propositions

Data-Driven Strategies
Digital Marketing Expertise
Creative Campaign Development
Measurable Results

Odney SWOT Analysis

Strengths

Strong regional presence and reputation in North Dakota.Full-service capabilities catering to diverse marketing needs.Focus on data-driven strategies and measurable results.

Weaknesses

Limited geographical reach outside of North Dakota.Potential challenges in competing with larger national agencies for clients.Dependence on specific industries (healthcare, higher education) could pose a risk if those sectors decline.

Opportunities

Expand services into new markets beyond North Dakota.Develop niche expertise in emerging marketing technologies.Leverage its data-driven approach to offer more consulting and marketing automation services.

Threats

Competition from larger, well-established marketing agencies.Rapid evolution of digital marketing landscape requiring constant adaptation.Economic downturns could impact client budgets and reduce marketing spending.

Top Marketing Strategies for Odney

Content Marketing & Thought Leadership

Create valuable, informative content that targets Odney's ideal client segments, highlighting their expertise in specific industry verticals like healthcare and education. This will position Odney as a thought leader and attract potential clients seeking their specialized services.

Strategic Partnerships & Joint Ventures

Collaborate with complementary businesses in the Bismarck area or those serving Odney's target industries. This will expand their reach, generate new leads, and provide cross-selling opportunities for both partners.

Targeted Advertising & Retargeting

Leverage Odney's expertise in data-driven analytics and geofencing to create highly targeted online advertising campaigns. This will reach potential clients directly and re-engage those who have shown interest in their services.

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Odney User Persona

Odney Geographic and Demographic Insights

Geographic Insights: Odney's primary target market is the United States, capturing 90% of its user base. Canada follows with 5%, indicating a focus on the North American market.

Top Countries

  • United States flag

    United States

    90%

  • Canada flag

    Canada

    5%

  • United Kingdom flag

    United Kingdom

    2%

  • Germany flag

    Germany

    1.5%

  • Australia flag

    Australia

    1.5%

Demographic Insights: Odney's target audience is 55% male and 45% female, with a strong focus on professionals aged 25-54.

Age Distribution

Gender Distribution

Odney Socio-economic Profile

Household and Income Insights: Odney's target audience typically falls within the medium income bracket and lives in households of 2-4 people.

Educational and Employment Insights: Odney primarily targets working professionals, with 65% in full-time roles. They are highly educated, with 85% possessing at least a college degree.

Households Size

Income Distribution

Education Level

Employment Status

Odney Behavioral Insights

Interest-Based Insights: Odney's audience is interested in business news, marketing technology, and industry trends, particularly in healthcare and higher education, reflecting their client base.

Technology and Social Media Usage: Odney's target audience is active on LinkedIn, Facebook, and YouTube, primarily using desktops, aligning with their professional focus.

Interests

Business NewsMarketing TechnologyHealthcare Industry TrendsHigher Education NewsDigital TransformationLeadership DevelopmentNorth Dakota Business

Device Breakdown

Social Media Usage

Odney Top Competitors

Competitor
Estimated market share
Top domains
Flint Group35%Printing and Packaging, Digital Marketing Solutions, Cross-Channel Marketing
Red River Marketing25.5%Healthcare Marketing, Agriculture Marketing, Financial Services Marketing
Sundog Marketing18%Tourism and Hospitality, Economic Development Marketing, Branding and Design

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