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Industry Landscape

The eCommerce lending industry is rapidly expanding, driven by the sustained growth of online retail and the limitations of traditional financing. It offers flexible, fast capital solutions tailored to eCommerce cash flow cycles, leveraging data analytics for rapid decisions. Competition is intensifying, but innovation in repayment structures and platform integration continues to meet the unique needs of online businesses.

Industries:
FinTechRevenue-Based FinancingeCommerce CapitalOnline Seller FundingAlternative Lending

Total Assets Under Management (AUM)

eCommerce Sales in United States

~1.12 trillion USD (2023)

(10.6% CAGR)

- Driven by increased online shopping adoption.

- Boosted by mobile commerce growth.

- Influenced by rising disposable income and digital infrastructure.

Total Addressable Market

50 billion USD

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Emerging Technologies

AI-Powered Underwriting

Utilizing advanced AI and machine learning algorithms to analyze vast datasets for more accurate, real-time credit assessments and risk predictions, moving beyond traditional metrics.

Blockchain for Supply Chain Finance

Leveraging distributed ledger technology to create transparent, secure, and immutable records of transactions within the eCommerce supply chain, enabling more efficient and verifiable financing.

Embedded Finance

Integrating financial services directly into non-financial platforms and apps, allowing eCommerce businesses to access lending solutions seamlessly within their existing operational tools.

Impactful Policy Frameworks

Small Business Lending Disclosure Act (Proposed, 2023)

This proposed federal legislation aims to standardize disclosure requirements for small business loans, including revenue-based financing, mirroring consumer lending protections.

This would require Onramp Funds to provide more detailed and standardized disclosures, potentially increasing compliance costs but also enhancing transparency for their customers.

California Financing Law (CFL) Updates (2020, enforced 2023)

California's commercial financing disclosure law (SB 1235) requires specific disclosures for commercial financing transactions under $500,000, including APR calculations and total cost of funding.

Onramp Funds, serving US businesses, must comply with these stringent disclosure requirements for any California-based clients, ensuring clear communication of costs.

New York Commercial Finance Disclosure Law (NYCFDL) (2020, enforced 2023)

Similar to California, New York implemented a law requiring comprehensive disclosures for commercial financing offers below $2.5 million, including annual percentage rate (APR) and payment schedules.

Onramp Funds will need to adapt its disclosure practices to meet New York's specific requirements for clients in that state, ensuring consistency and compliance across different state regulations.

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