Top Marketing Strategies for Meevo

Meevo User Persona

Name:

Sarah Miller

Age :

35

Gender :

Female

Occupation :

Salon Owner

Industry :

Beauty and Wellness

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• Increase client bookings and revenue by optimizing online booking system and promoting last-minute appointment availability
• Enhance customer satisfaction and loyalty by providing a seamless and personalized experience, from booking to follow-up
• Streamline salon operations and reduce administrative burden by automating tasks like inventory management and employee scheduling

Frustrations

• Dealing with no-shows and last-minute cancellations that disrupt scheduling and impact revenue
• Managing client information and appointments across multiple platforms and spreadsheets
• Lacking a comprehensive system for tracking sales, inventory, and employee performance

Name:

John Lee

Age :

42

Gender :

Male

Occupation :

Spa Manager

Industry :

Beauty and Wellness

Education :

Master's Degree, Hospitality Management

Preferred platforms

GOALS

• Attract new clients and expand the spa's customer base through targeted marketing campaigns and promotions
• Improve staff productivity and efficiency by implementing a centralized system for managing appointments, payroll, and client communication
• Gain insights into key business metrics like revenue, customer retention, and treatment popularity to make data-driven decisions

Frustrations

• Difficulty in tracking customer preferences and history for personalized services and marketing
• Inefficient communication channels between staff and management leading to miscommunication and errors
• Manually reconciling inventory and orders, leading to time-consuming stocktakes and potential product shortages

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Salon Manager

Industry :

Beauty and Wellness

Education :

Associate's Degree, Cosmetology

Preferred platforms

GOALS

• Build a strong online presence and brand awareness by leveraging social media platforms and engaging content
• Retain skilled and talented staff by providing opportunities for professional development and streamlined scheduling
• Simplify the payment process for both clients and staff by integrating a secure and user-friendly POS system

Frustrations

• Competing for client attention in a saturated market with limited marketing budget
• Difficulty in managing employee schedules and accommodating requests, leading to conflicts and dissatisfaction
• Lack of transparency in sales commissions and tips, creating confusion and potential disputes

Meevo Geographic and Demographic Insights

Geographic Insights: Meevo's primary market is the United States, followed by Canada and the United Kingdom. This suggests a focus on English-speaking markets with established beauty and wellness industries.

Demographic Insights: Meevo's target audience is predominantly female, reflecting the gender distribution within the beauty and wellness industry. The largest age group is 25-34, indicating a focus on millennial and young professional demographics.

Meevo Socio-economic Profile

Household and Income Insights: Meevo's users are largely from households of 2 with medium income levels. This is reflective of both salon/spa owners and their employees.

Educational and Employment Insights: Meevo's target users are primarily business owners or employed full-time with at least a university or college-level education, aligning with the requirement for business management skills.

Meevo Behavioral Insights

Interest-Based Insights: Target users are interested in beauty trends, wellness treatments, managing their salons/spas effectively, and using technology and digital marketing.

Technology and Social Media Usage: Users primarily use Instagram, Facebook, and YouTube. They leverage both desktop and mobile devices (Android and iOS).

Meevo Top Competitors