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Executive Summary

Industries

Enterprise SoftwareData ManagementSalesforce Ecosystem

Major Markets

United States flagUnited States
United Kingdom flagUnited Kingdom
Germany flagGermany

Odaseva Top Products

Odaseva Salesforce Backup & Restore
Salesforce Sandbox Seeding
Salesforce Data Archiving

Brand Positioning

Odaseva is positioned as the leading enterprise data management platform for Salesforce, offering comprehensive solutions for data protection, security, archiving, and compliance to large organizations.

Customer Sentiments

Customer sentiment appears positive, as the company addresses critical pain points like data protection, compliance, and performance for large Salesforce users, implying high satisfaction with a solution built by Salesforce experts. The consistent call to action for demos suggests a direct sales approach based on client needs, indicating strong client engagement.

Odaseva Key Value Propositions

Odaseva empowers large enterprises to secure, manage, and leverage their critical Salesforce data at scale, ensuring data recoverability and compliance. This helps organizations navigate complex regulatory landscapes while optimizing performance and automating data processes within their Salesforce environments.

Data Protection
Compliance
Data Security
Performance Optimization

Odaseva SWOT Analysis

Strengths

Deep Salesforce ecosystem expertise and tailored solutions.

Comprehensive suite of data management features.

Built by Salesforce Certified Technical Architects.

Weaknesses

Pricing not publicly disclosed, potentially hindering initial inquiry.

Focus on large enterprises might limit smaller business adoption.

Specific physical primary location not clearly identified.

Opportunities

Growing demand for data privacy and compliance solutions.

Expansion into new data-intensive industries.

Leveraging AI for enhanced data insights and automation.

Threats

Intense competition from established data protection vendors.

Rapidly evolving data regulations requiring constant adaptation.

Potential for Salesforce platform changes impacting compatibility.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Odaseva Target Audience

View Details

Geographic Insights

Globally focused, with strong presence in North America and EMEA. Key markets include US and UK due to large enterprise and regulatory needs.

Top Countries

United States flag

United States

35.5% market share

United Kingdom flag

United Kingdom

15.2% market share

Germany flag

Germany

9.3% market share

France flag

France

7.8% market share

Australia flag

Australia

6.1% market share

Odaseva Audience Segments

C-Level Data Strategist

35-55 years

Male • Female

North America • Europe • Asia

Salesforce CoE Lead

30-50 years

Male • Female

Global

Regulatory Compliance Officer

40-60 years

Male • Female

Global

Head of IT Operations

28-45 years

Male • Female

Global

Chief Information Security Officer

38-55 years

Male • Female

Global

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Odaseva

Interactive ROI Calculator

Develop an interactive ROI calculator on the Odaseva website that allows potential customers to input their Salesforce data volume, compliance requirements, and security concerns. This will help them visualize the potential cost savings and efficiency gains of using Odaseva's data management platform, leading to increased lead generation and qualified demo requests.

Learn more

Personalized User Onboarding

Create a personalized onboarding experience for new Odaseva users based on their role (CIO, CDO, Salesforce Admin), industry (Financial Services, Healthcare, etc.), and specific data management challenges. This tailored approach will ensure users quickly understand how Odaseva can solve their unique problems, driving higher product adoption and customer satisfaction.

Learn more

Leverage User-Generated Content (UGC)

Encourage existing Odaseva customers to share their success stories and testimonials in the form of case studies, video interviews, and social media posts. Showcasing real-world examples of how Odaseva has helped large enterprises manage their Salesforce data will build credibility and trust, influencing potential buyers in similar industries.

Learn more

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