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OBOZ.UA Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Policy Analyst
Education: Master's Degree, Public Administration
Age: 40
Gender: Male
Occupation: University Lecturer
Education: Master's Degree, Political Science
Age: 28
Gender: Female
Occupation: Project Coordinator
Education: Bachelor's Degree, Social Work
Olena, The Policy Analyst
Goals
- To stay informed about current legislative changes and their societal impact
- To access in-depth analyses of political developments and international relations to inform her work
- To find reliable data and expert opinions to support policy recommendations.
Pain Points
- Difficulty in quickly sifting through biased news sources to find objective information
- Lack of time to delve deep into every relevant news story due to demanding work schedule
- Challenges in verifying the accuracy of information from multiple, sometimes conflicting, news outlets.
OBOZ.UA Geographic Distribution
Primarily targets Ukraine (92.5%) due to content focus on armed aggression and national issues, with smaller shares in neighboring countries and those with significant Ukrainian diaspora.
Top Countries
Ukraine
Poland
Germany
Canada
United States
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Mainly targets medium-income households of 3-4 people, indicating a focus on established, informed individuals interested in current events.
Employment Status
Income Distribution
Education Level
OBOZ.UA Behavior Analysis
Behavior Profile
Device Breakdown
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