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Ortecha is a data management consultancy specializing in helping organizations improve their data management practices, tools, and governance. They offer a range of services, including data strategy, architecture, lineage, governance, and implementation of tools like Collibra and Solidatus. Ortecha primarily targets large organizations, particularly in regulated industries, that are seeking to enhance their data management maturity and efficiency.
Company : Ortecha
Industry : Data ManagementData GovernanceRegulatory Compliance
Ortecha Key Value propositions
Ortecha Latest news
The rise of data products | Ortecha - The data & analytics enablers
So, is the trend to exploit data? New design strategies such as data lakehouse, data mesh and data fabric are evolving to develop more sophisticated ...
Ortecha | LinkedIn
... important than the data strategy Listen to the ... news on this coming soon. ✓ Data Strategy: As we ... https://lnkd.in/d8RMr4jZ Or contact Sean today!
Data Lineage | Ortecha - The data & analytics enablers
A Big 4 UK Bank had decided to implement a new General Ledger fed by strategic accounting data feeds. However, a disparate team of Business Analysts working at ...
Ortecha on LinkedIn: Building an effective data culture
Jul 27, 2023 ... Our Data Leadership Series is now in full swing so it's time to tackle a topic people often ask us about: Data Culture!
Ortecha SWOT Analysis
Strengths
Specialized expertise in data managementFocus on regulated industries with high demandPartnership with Collibra and Solidatus
Weaknesses
Limited online presence and brand awarenessPotential difficulty scaling consulting servicesReliance on large organizations' budgets
Opportunities
Expand service offerings to address cloud data managementDevelop thought leadership and content marketingTarget new geographical regions with similar regulations
Threats
Competition from larger IT consulting firmsRapid technological advancements in data managementEconomic downturn impacting IT spending in target industries
Top Marketing Strategies for Ortecha
Ortecha User Persona
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Preferred platforms
GOALS
Frustrations
Ortecha Geographic and Demographic Insights
Geographic Insights: Ortecha's primary market is the UK, followed by the US. Other potential markets include Germany, Canada, and Australia.
United Kingdom
45%
United States
30%
Germany
10%
Canada
7.5%
Australia
7.5%
Demographic Insights: Ortecha's target audience is primarily male (55%) and aged between 35-54, reflecting decision-making roles in data management.
Ortecha Socio-economic Profile
Household and Income Insights: Ortecha's target users are likely to have medium to high income levels, aligning with professionals in their target age and industry.
Educational and Employment Insights: Ortecha's audience is highly educated, with a majority in full-time roles, indicating a focus on experienced professionals.
Ortecha Behavioral Insights
Interest-Based Insights: Ortecha's audience is interested in data-driven fields, regulatory compliance, and emerging technologies relevant to their services.
Technology and Social Media Usage: The target audience prefers LinkedIn and desktop devices, reflecting their professional focus, followed by Twitter and YouTube.
Ortecha Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Collibra | 45% | Data Governance, Data Catalog, Data Lineage |
Informatica | 30% | Data Integration, Data Quality, Data Management |
Ataccama | 25% | Data Governance, Data Quality, Master Data Management |