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Executive Summary

Industries

Digital MediaNews PublishingOnline Journalism

Major Markets

Ukraine flagUkraine
Poland flagPoland
Germany flagGermany

OBOZ.UA Top Products

Website Security Check

Brand Positioning

OBOZ.UA positions itself as a trusted source for factual, ethical, and in-depth news and analysis, primarily for an informed Ukrainian audience. It emphasizes journalistic integrity and comprehensive coverage of national and global events.

Customer Sentiments

Customer sentiment appears positive, as OBOZ.UA's focus on factual reporting, ethical journalism, and reader engagement aligns with the values of its target audience, who are critically-thinking individuals seeking reliable information. The willingness to engage with feedback and provide diverse content formats further enhances user satisfaction.

OBOZ.UA Key Value Propositions

OBOZ.UA's key value proposition lies in providing factual, ethically sourced, and comprehensive journalistic content. It offers in-depth analysis and diverse formats to an engaged audience seeking reliable information on Ukrainian and global events.

Factual Information
Ethical Reporting
In-depth Analysis
Reader Engagement

OBOZ.UA SWOT Analysis

Strengths

Strong emphasis on journalistic ethics and integrity.

Diverse content formats including analysis and video.

Transparent ownership structure and reader interaction.

Focus on Ukrainian and global events.

Weaknesses

No clear information on subscription models.

Dependence on advertising or free access model.

Potential for comment moderation challenges.

Brand recognition beyond Ukraine may be limited.

Opportunities

Expand video and multimedia content offerings.

Develop premium content or subscription tiers.

Target diaspora for global reach.

Leverage user-generated content under strict moderation.

Threats

Competition from other Ukrainian news outlets.

Risk of misinformation and propaganda.

Changes in online advertising landscape.

Cybersecurity threats and censorship attempts.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

OBOZ.UA Target Audience

View Details

Geographic Insights

Primarily targets Ukraine (92.5%) due to content focus on armed aggression and national issues, with smaller shares in neighboring countries and those with significant Ukrainian diaspora.

Top Countries

Ukraine flag

Ukraine

92.5% market share

Poland flag

Poland

1.5% market share

Germany flag

Germany

1% market share

Canada flag

Canada

0.8% market share

United States flag

United States

0.7% market share

OBOZ.UA Audience Segments

The Engaged Citizen

25-45 years

Male • Female

Kyiv • Lviv • Odesa • Kharkiv • Dnipropetrovsk • Ukraine

The Established Professional

45-65 years

Male • Female

Kyiv • Lviv • Odesa • Kharkiv • Dnipropetrovsk • Ukraine

The Digitally Native Student

18-24 years

Male • Female

Ukraine

The Critical Analyst

30-55 years

Male • Female

Ukraine

The Community-Focused Senior

55-75 years

Male • Female

Ukraine

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

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