Top Marketing Strategies for Obozrevatel

Obozrevatel User Persona

Name:

Ihor

Age :

35

Gender :

Male

Occupation :

Marketing Manager

Industry :

IT

Education :

Master's degree, Marketing

Preferred platforms

GOALS

• Stay informed about current events in Ukraine and the world to engage in meaningful conversations and make informed business decisions
• Find engaging and entertaining content during his commute and free time
• Discover new technologies and trends relevant to his profession and personal interests.

Frustrations

• Struggling to find reliable and unbiased news sources amidst the spread of misinformation
• Feeling overwhelmed by the sheer volume of information and the time it takes to sift through it
• Encountering paywalls and intrusive ads that hinder his news consumption experience.

Name:

Sofia

Age :

28

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Bachelor's degree, Education

Preferred platforms

GOALS

• Stay updated on current events, especially those related to education and social issues, to discuss relevant topics with her students and peers
• Find creative and educational content to share with her students and inspire their learning
• Connect with other educators and share experiences and resources.

Frustrations

• Finding it challenging to engage her students with traditional news formats
• Feeling concerned about the spread of misinformation and its impact on young people
• Having limited time to dedicate to news consumption due to her demanding work schedule.

Name:

Ostap

Age :

50

Gender :

Male

Occupation :

Business Owner

Industry :

Retail

Education :

Bachelor's degree, Business Administration

Preferred platforms

GOALS

• Stay informed about economic and political developments in Ukraine to make strategic decisions for his business
• Understand consumer trends and preferences to adapt his products and services accordingly
• Engage in discussions about current events and share his perspectives with his network.

Frustrations

• Finding it difficult to distinguish between credible news sources and biased or unreliable information
• Feeling bombarded with negative news and struggling to maintain a balanced perspective
• Having limited time for in-depth news analysis due to his busy schedule.

Obozrevatel Geographic and Demographic Insights

Geographic Insights: Obozrevatel's primary market is Ukraine, with a significant majority of its users located there. Poland also represents a notable portion of their audience.

Demographic Insights: Obozrevatel's target audience consists slightly more of males than females and has a diverse age distribution with a concentration in the 25-44 age range.

Obozrevatel Socio-economic Profile

Household and Income Insights: Obozrevatel's audience predominantly falls within the 'Medium' income bracket. They typically live in households of 3-4 individuals.

Educational and Employment Insights: The majority of users have completed University or College level education and are employed full-time.

Obozrevatel Behavioral Insights

Interest-Based Insights: Users are interested in Ukrainian and international news, technology, culture, entertainment, sports, travel and food.

Technology and Social Media Usage: Users prefer accessing content on mobile (Android and iOS) and desktop. They actively use YouTube, Facebook and Instagram.

Obozrevatel Top Competitors