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Obozrevatel is a Ukrainian online media portal that provides news and information on various topics. They are committed to journalistic ethics, including objectivity, privacy, and source confidentiality. Obozrevatel generates revenue through advertising and seeks to engage a wide Ukrainian audience.
Major Markets
Key Competitors
Strong brand recognition in Ukraine
Multilingual content (Ukrainian, Russian, English, Polish)
Wide range of topics covered
Dependence on advertising revenue
Potential vulnerability to misinformation and fake news
Competition from established and emerging media outlets
Expand into new digital formats (e.g., podcasts, video series)
Partner with international media organizations for broader reach
Develop niche content verticals to attract specific audience segments
Political instability and censorship in Ukraine
Declining trust in traditional media
Economic downturn impacting advertising spending
Obozrevatel operates in the online media and news industry. They provide news content, commentary, and analysis on various topics, indicating their role as an online news portal. Their focus on Ukrainian news and events further suggests their specialization in the Ukrainian media landscape.
Obozrevatel's primary market is Ukraine, with a significant majority of its users located there. Poland also represents a notable portion of their audience.
Ukraine
80% market share
Poland
7% market share
Germany
3% market share
United States
2% market share
Canada
1.5% market share
The target audience of Obozrevatel is likely Ukrainian speakers interested in news and current events in Ukraine and the world. This can be inferred from the publication's focus on Ukrainian news and its availability in Ukrainian, Russian, English, and Polish languages. The website also covers diverse topics such as politics, lifestyle, investigations, society, sports, education, automotive, food, economics, health, and entertainment, indicating a wide range of audience interests.
Data shown in percentage (%) of usage across platforms
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