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The New York Times Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Senior Policy Advisor
Education: Doctorate Degree, Political Science
Age: 39
Gender: Male
Occupation: University Professor (Economics)
Education: Master's Degree, Economics
Age: 55
Gender: Female
Occupation: Management Consultant
Education: Bachelor's Degree, Business Administration
Dr. Eleanor Vance
Goals
- To stay consistently informed on global political shifts and their implications for policy-making
- To access in-depth analyses and diverse perspectives to inform strategic decisions
- To expand professional network and thought leadership within the public sector.
Pain Points
- Difficulty sifting through sensationalized news to find reliable, unbiased information
- Limited time for extensive research due to demanding work schedule
- Challenges in verifying sources and combating misinformation in fast-paced news cycles.
The New York Times Geographic Distribution
The New York Times primarily targets the US market, with significant reach in other English-speaking countries and a growing international presence.
Top Countries
United States
United Kingdom
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The target audience primarily consists of 2-4 person households with medium to high income, indicating strong purchasing power.
Employment Status
Income Distribution
Education Level
The New York Times Behavior Analysis
Behavior Profile
Device Breakdown
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