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The New York Times Target Audience
User Segments
Age: 52
Gender: Female
Occupation: University Professor
Education: Doctorate Degree, Political Science
Age: 45
Gender: Male
Occupation: Senior Policy Analyst
Education: Master's Degree, Public Policy
Age: 38
Gender: Female
Occupation: Investigative Journalist
Education: Bachelor's Degree, Journalism
Dr. Eleanor Vance
Goals
- To stay abreast of global geopolitical shifts and their impact on societal structures for her research and teaching
- To engage in intellectual discourse and debate with peers and students on critical current events
- To publish insightful articles and analyses that contribute meaningfully to her field.
Pain Points
- Information overload and the challenge of discerning credible sources from misinformation in the digital age
- Lack of time to delve deeply into complex topics due to demanding professional and personal commitments
- The superficiality of much online content, hindering truly insightful analysis.
The New York Times Geographic Distribution
The New York Times has a strong domestic presence in the US, with significant, albeit smaller, audiences in Canada, UK, Australia, and Germany, indicating global reach.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily reside in 2-4 person households with medium to high income, indicative of disposable income for subscriptions.
Employment Status
Income Distribution
Education Level
The New York Times Behavior Analysis
Behavior Profile
Device Breakdown
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