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The New York Times Company Target Audience

The New York Times targets a broad audience interested in news, current events, culture, lifestyle, and more. They offer a variety of products and services, including their digital and print newspaper, games, cooking guides, and product recommendations, catering to different interests and demographics.

User Segments

The New York Times Company Geographic Distribution

The New York Times has a strong presence in the US and Canada, with growing readership in the UK, Australia, and Germany.

Top Countries

United States flag

United States

65%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

7.5%
Australia flag

Australia

5%
Germany flag

Germany

2.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The New York Times appeals to a range of household sizes, with a higher concentration among smaller households. Their readership largely comprises individuals with medium income levels.

Employment Status

Income Distribution

Education Level

The New York Times Company Behavior Analysis

Behavior Profile

Device Breakdown

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