Top Marketing Strategies for New York Post

New York Post User Persona

Name:

Emily Carter

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

Public Relations

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Stay informed about the latest trends and news in her industry to maintain a competitive edge and inform her marketing strategies
• Discover new and trendy restaurants in NYC to try with friends and for potential social media content
• Find fun and engaging weekend activities and events in the city to enjoy with her partner

Frustrations

• Feeling overwhelmed by the constant influx of online information and struggling to filter out the noise
• Finding reliable recommendations for new restaurants that align with her preferences
• Planning weekend activities with limited time and wanting to avoid tourist traps

Name:

Michael Chen

Age :

45

Gender :

Male

Occupation :

Financial Analyst

Industry :

Finance

Education :

Master's Degree, Finance

Preferred platforms

GOALS

• Quickly catch up on the latest financial news and market trends to make informed investment decisions
• Stay updated on local politics and policies that may impact the financial markets and his personal finances
• Network with other finance professionals and learn about potential career opportunities

Frustrations

• Navigating paywalls and subscription fees to access high-quality financial news
• Finding time to attend industry events and networking functions with a busy work schedule
• Sifting through unreliable or biased financial information online

Name:

Sophia Rodriguez

Age :

62

Gender :

Female

Occupation :

Retired Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Stay connected with friends and family, especially those who live outside of New York City
• Find interesting articles and videos about travel, cooking, and other hobbies she enjoys in retirement
• Keep up with local events and news that affect her neighborhood and community

Frustrations

• Dealing with the increasing complexity of technology and social media platforms
• Filtering out fake news and misinformation from reliable sources online
• Finding accessible and engaging activities and events geared towards older adults

New York Post Geographic and Demographic Insights

Geographic Insights: The New York Post's primary market is the United States, capturing a significant majority of its user base. Canada holds a distant second position, followed by the United Kingdom, Australia, and Germany.

Demographic Insights: The New York Post appeals to a diverse age range, with a slight male skew. The largest age groups are 25-34 and 35-44.

New York Post Socio-economic Profile

Household and Income Insights: The New York Post attracts a range of household sizes, with a concentration in the 2-person and 3-4-person segments. The income distribution leans towards middle-income earners.

Educational and Employment Insights: The majority of users are employed full-time and hold at least a university or college degree. A significant portion also includes retirees.

New York Post Behavioral Insights

Interest-Based Insights: Users show diverse interests, including real estate, finance, entertainment, dining, travel, local happenings, and fashion.

Technology and Social Media Usage: Users are active on various social media platforms, primarily YouTube and Instagram. They primarily access content through mobile devices and desktops.

New York Post Top Competitors