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Major Markets
United States
Canada
United KingdomKey Competitors
New York Post Top Products
Brand Positioning
The New York Post positions itself as a bold, impactful, and often provocative national digital news brand, rooted in NYC, delivering a diverse range of content from hard news to entertainment and sports for engaged, informed consumers.
Customer Sentiments
Customer sentiment appears to be positive, drawn by the brand's direct news style and broad content appeal, yet some may find its provocative nature sensationalized. The consistent engagement across multiple platforms indicates a loyal and active readership.
New York Post Key Value Propositions
The New York Post offers timely, impactful, and often provocative news and entertainment across diverse topics, accessible via multi-platform delivery. It aims to inform and engage a broad audience, from local NYC residents to national digital consumers, with its unique blend of hard news, celebrity gossip, and sports content.
New York Post SWOT Analysis
Strengths
Oldest continuously-published newspaper.
Strong national digital presence.
Diverse content, including Page Six and sports betting.
Weaknesses
Potential for sensationalism.
Subscription pricing not clearly visible.
Reliance on advertising revenue.
Opportunities
Expand podcast and audio content.
Grow specialized premium content.
Leverage social media for wider reach.
Threats
Intense competition from other news outlets.
Declining print readership.
Changing consumer news consumption habits.
Market Growth Stage
Pace of Market Growth
New York Post Target Audience
Geographic Insights
Primarily US-centric, with a strong New York focus. Expanding digital presence reaches a broader international audience, particularly in English-speaking countries.
Top Countries
United States
85% market share
Canada
3% market share
United Kingdom
2% market share
Australia
1.5% market share
India
1% market share
New York Post Audience Segments
The Digitally Native News Consumer
18-35 years
Male • Female
New York City Metro Area • Major US Cities
The Informed Suburban Professional
45-65 years
Male • Female
New York City Metro Area • Suburban US
The Avid Sports & Betting Enthusiast
25-55 years
Male
US Nationwide • New York State
The Traditional Print Reader
55-75 years
Male • Female
New York City Metro Area • Long Island
The Lifestyle & Entertainment Aficionado
28-45 years
Female
New York City • Los Angeles • Miami
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor New York Post
Topic-Specific Newsletter Segmentation
Segmenting newsletters by topic allows the New York Post to deliver more relevant content to its diverse audience. This increases engagement and click-through rates, leading to higher subscription retention and ad revenue.
Learn morePersonalized Web Experience for Different Visitor Types
Tailoring the website experience based on visitor data, such as subscription status or interests, can significantly improve user engagement. This can lead to increased page views, longer session durations, and higher conversion rates for subscriptions and other calls-to-action.
Learn moreLeverage User-Generated Content (UGC)
Showcasing user-generated content, such as reader photos or opinions, can build trust and community around the New York Post brand. This can enhance reader engagement, drive social sharing, and attract new audiences to their platforms.
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