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New York Post Target Audience

User Segments

Age: 24

Gender: Male

Occupation: Tech Startup Associate

Education: Bachelor's Degree, Computer Science

Age: 21

Gender: Female

Occupation: University Student

Education: Associate Degree, Communications

Age: 30

Gender: Male

Occupation: Junior Content Producer

Education: Bachelor's Degree, Film Studies

Alex Chen

Alex Chen

Age: 24
Gender: Male
Occupation: Tech Startup Associate
Education: Bachelor's Degree, Computer Science
Industry: Tech
Channels: InstagramTikTokYouTube

Goals

  • Stay updated on the latest tech trends and industry news
  • Find engaging content that balances news with entertainment
  • Connect with a community that shares similar interests and viewpoints.

Pain Points

  • Overwhelm from constant news cycles and information overload
  • Difficulty discerning credible news from misinformation
  • Lack of time to consume long-form articles or traditional media.

New York Post Geographic Distribution

Primarily US-centric, with a strong New York focus. Expanding digital presence reaches a broader international audience, particularly in English-speaking countries.

Top Countries

United States flag

United States

85%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
India flag

India

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users primarily live in 2-4 person households with medium to high income, indicating stable, informed consumers.

Employment Status

Income Distribution

Education Level

New York Post Behavior Analysis

Behavior Profile

Current Events
Celebrity News
Sports
Political Commentary
Digital Content
Social Media
Mobile Access
Podcasts
Entertainment
Lifestyle
Health
Shopping
Engaged
Timely News
Sensationalized News
Opinionated News
Fast-paced
Actionable Information
Discover Content
Concise Summaries

Device Breakdown

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