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Industry Landscape
The tourism and hospitality industry, particularly in protected areas, is experiencing a robust rebound post-pandemic. Sustainable tourism and authentic cultural experiences are driving demand. Digitalization is enhancing visitor engagement and operational efficiency. Competition remains high, necessitating unique offerings and strong marketing.
Industries:
Total Assets Under Management (AUM)
International Tourist Arrivals in Croatia
~20.6 million (2023 preliminary)
(9.0% (2023 vs 2022) CAGR)
- Growth driven by strong demand from key European markets. - Increased airline connectivity and promotional activities. - Resilience in face of global economic uncertainties.
Total Addressable Market
5.3 billion USD
Market Growth Stage
Low
Medium
High
Pace of Market Growth
Accelerating
Deaccelerating