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Industry Landscape
The tourism and hospitality industry, particularly in protected areas, is experiencing a robust rebound post-pandemic. Sustainable tourism and authentic cultural experiences are driving demand. Digitalization is enhancing visitor engagement and operational efficiency. Competition remains high, necessitating unique offerings and strong marketing.
Total Assets Under Management (AUM)
International Tourist Arrivals in Croatia
~20.6 million (2023 preliminary)
(9.0% (2023 vs 2022) CAGR)
- Growth driven by strong demand from key European markets. - Increased airline connectivity and promotional activities. - Resilience in face of global economic uncertainties.
Total Addressable Market
5.3 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Augmented Reality (AR) & Virtual Reality (VR)
AR/VR can offer immersive virtual tours of Brijuni National Park, historical reenactments, or interactive educational content, enhancing pre-visit engagement and on-site interpretation.
AI-Powered Personalized Experiences
Artificial intelligence can analyze visitor preferences to offer tailored tour recommendations, personalized marketing messages, and dynamic pricing, optimizing engagement and revenue.
Blockchain for Sustainable Tourism
Blockchain technology can enhance transparency in sustainability initiatives, track eco-certification, and enable secure, verifiable carbon offsetting or conservation contributions from visitors.
Impactful Policy Frameworks
National Spatial Development Strategy of the Republic of Croatia (2030)
This strategy, adopted in 2017 with a horizon to 2030, sets the framework for sustainable spatial development, including tourism zones and protected areas, emphasizing environmental protection and rational land use.
This policy directly impacts Brijuni National Park by influencing development plans, infrastructure projects, and visitor capacity limits within its protected area.
Act on Nature Protection (2013, with amendments up to 2019)
The Act on Nature Protection (Official Gazette 80/2013, 15/2018, 14/2019) is the primary legal framework in Croatia for the protection of biodiversity, ecological networks, and protected areas, including national parks.
This policy mandates stringent environmental protection measures and sustainable management practices, directly affecting Brijuni National Park's operational protocols and visitor activities.
National Tourism Development Strategy until 2030 (2022)
Adopted in 2022, this strategy aims to transform Croatian tourism into a more sustainable, resilient, and higher value-added sector, focusing on year-round tourism, digital transformation, and green transition.
This policy influences Brijuni National Park's marketing efforts, investment priorities (e.g., digitalization, eco-friendly infrastructure), and overall strategic direction towards more sustainable and diversified tourism offerings.
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