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Major Markets
Germany
Italy
CroatiaSelect a competitor
Plitvice Lakes National Park
Krka National Park
Top Marketing Channels
Plitvice Lakes National Park
- Social Media Marketing
- Examples: Facebook, Instagram, YouTube
- Campaigns: Discover Plitvice, Winter Wonderland, Spring Awakening
- Content Marketing
- Examples: Blog posts on hiking trails, stunning photography, virtual tours
- Campaigns: Plitvice Insider, Photo of the Day, Trail Guides
- Email Marketing
- Examples: Newsletters, special offers, event announcements
- Campaigns: Exclusive Subscriber Deals, Seasonal Updates, Plan Your Visit
Top Sales Channels
- Online Ticket Sales
- Official website, mobile app, third-party booking platforms
- Early Bird Tickets, Online Booking Discount, Group Packages
- On-site Ticket Booths
- Main entrance, secondary entrances, information centers
- Family Pass, Senior Citizen Discount, Student Rates
- Tour Operators & Agencies
- Local tour companies, international travel agencies, hotel partnerships
- Plitvice Day Trips, Multi-day Croatia Tours, Package Deals
Brijuni National Park SWOT Analysis
Strengths
Iconic natural beauty with stunning waterfalls and lakes
UNESCO World Heritage site status
well-established international recognition.
Weaknesses
High visitor numbers leading to overcrowding
potential environmental impact from tourism
limited accommodation options within the park.
Opportunities
Develop off-season tourism through specific campaigns
expand educational programs on conservation
leverage digital technologies for crowd management.
Threats
Competition from other national parks
climate change impacting water levels and ecosystems
global travel restrictions affecting visitor numbers.
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