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Numeral is a financial technology company that provides an API-based platform for businesses to automate their payment operations. They offer a range of features, including bank connectivity, payment initiation and tracking, account reconciliation, and real-time payment updates. Their platform aims to simplify bank integrations and streamline financial processes for businesses.
Company : Numeral
Industry : Financial TechnologyPaymentsAPI Automation
Numeral Key Value propositions
Numeral Latest news
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The University of New Haven, founded on the Yale campus in 1920, is a private, coeducational university situated on the coast of southern New England in ...
Numeral SWOT Analysis
Strengths
Strong API-first approach for easy integration.Focus on automation and real-time financial operations.Specialization in European payment schemes.
Weaknesses
Relatively new company, may lack brand recognition compared to established players.Limited information available on pricing and business model.Primarily focused on European markets, potential limitations for global expansion.
Opportunities
Growing demand for fintech solutions and payment automation.Expansion into new European markets and payment verticals.Partnerships with financial institutions and businesses seeking to streamline payment operations.
Threats
Competition from established payment processing giants.Rapidly evolving regulatory landscape in the fintech industry.Potential security vulnerabilities inherent in handling financial data.
Top Marketing Strategies for Numeral
Numeral User Persona
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GOALS
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Numeral Geographic and Demographic Insights
Geographic Insights: Numeral's primary market is the UK, followed by Germany. They have a strong presence in other Western European countries, indicating a European focus.
United Kingdom
25%
Germany
20%
France
15%
Netherlands
10%
Spain
8%
Demographic Insights: Numeral's target audience leans towards males aged 35-44, reflecting decision-making roles in finance and technology.
Numeral Socio-economic Profile
Household and Income Insights: Numeral's users are likely to have medium to high income levels and come from diverse household sizes, reflecting their target audience of professionals.
Educational and Employment Insights: The majority of Numeral's target users are highly educated, employed full-time, indicating professionals in finance and technology sectors.
Numeral Behavioral Insights
Interest-Based Insights: Numeral's target audience is interested in financial technology, payment solutions, APIs, and staying updated on open banking, compliance, and cybersecurity.
Technology and Social Media Usage: Users prefer desktop devices and are highly active on LinkedIn and Twitter. They show moderate engagement on YouTube and X, indicating a preference for professional content.
Numeral Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Stripe | 35% | Payment Processing, Online Payments, Global Payments |
Adyen | 25% | Enterprise Payments, Omnichannel Payments, Global Payment Gateway |
Plaid | 15% | Financial Data Aggregation, Open Banking, Fintech Infrastructure |