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Numeral (now Mambu Payments) Target Audience
User Segments
Age: 45
Gender: Female
Occupation: Head of Payments Operations
Education: Master's Degree in Finance
Age: 50
Gender: Male
Occupation: Chief Financial Officer
Education: Professional Degree, ACCA
Age: 38
Gender: Female
Occupation: Product Manager, Financial Services
Education: Bachelor's Degree in Computer Science
Eleanor Vance
Goals
- Streamline payment processes to reduce manual effort and operational costs
- Ensure compliance with evolving European payment regulations like PSD2 and VOP
- Accelerate reconciliation cycles to improve liquidity management and financial reporting accuracy.
Pain Points
- Lack of real-time visibility into payment flows across multiple banks
- Difficulty reconciling complex payment types and high transaction volumes manually
- Constant struggle with integrating new banking partners and payment schemes due to legacy systems.
Numeral (now Mambu Payments) Geographic Distribution
Focused on European market with strong presence in France and UK, leveraging SEPA, Bacs, and FPS for pan-European payment solutions.
Top Countries
France
United Kingdom
Germany
Netherlands
Spain
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users are likely from medium to high-income households, reflecting their professional roles and the B2B nature of the product.
Employment Status
Income Distribution
Education Level
Numeral (now Mambu Payments) Behavior Analysis
Behavior Profile
Device Breakdown
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