Normalyze : Market and Competitor Analysis

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Normalyze is a cybersecurity company that specializes in Data Security Posture Management (DSPM). Their main offering is a platform that helps organizations discover, classify, and secure their sensitive data across all environments, including cloud, on-premise, and hybrid. Their platform provides automated data discovery and classification, visualizes data access and risks, and offers actionable insights for remediation and compliance.

Company : Normalyze

Industry : CybersecurityData SecurityData Security Posture Management

Major Markets

United States

United Kingdom

Germany

Key Competitors

BigID

Privacera

Rubrik

Normalyze Key Value propositions

Data Discovery & Classification

Data Access Governance

Data Risk Management

Compliance & Remediation

Normalyze Latest news

Normalyze: The Data-First Cloud Security Company

Normalyze provides data security solutions helping customers secure their data, applications, identities, and infrastructure across any environment.

Normalyze | LinkedIn

Jul 28, 2022 ... Skip to main content LinkedIn · Join now Sign in ... https://normalyze.ai. External link for ... Normalyze welcomes new employee Seth Urban!

Cohesity & Normalyze Integration

Cohesity & Normalyze integration: best-of-breed DSPM with cyber recovery and ransomware protection for all cloud, SaaS, and on-prem environments.

Normalyze co-founder and CTO, Ravi Ithal, Named to the Enterprise ...

Oct 31, 2022 ... The Enterprise Security Tech Cyber Influencer Top 10 list recognizes the top cybersecurity influencers providing immense value to the industry ...

Normalyze SWOT Analysis

Strengths

Patented One-Pass Scanner for automated data discovery.AI-driven Data Access Graphs for visualizing data relationships.Integrations with existing security tools and workflows.

Weaknesses

Relatively new entrant in a competitive market.Market adoption of DSPM solutions still evolving.Reliance on successful integration with existing security infrastructure.

Opportunities

Growing demand for data security solutions, particularly in the cloud.Expansion into new industry verticals with specific data security needs.Strategic partnerships with managed security service providers (MSSPs).

Threats

Intense competition from established cybersecurity vendors.Rapidly evolving data privacy regulations and compliance requirements.Potential economic downturn impacting IT security budgets.

Top Marketing Strategies for Normalyze

Personalized User Onboarding

This strategy helps new users get familiar with the platform's key features and functionalities, leading to quicker adoption and a lower churn rate. It also helps users understand the value of the platform and its features, ultimately driving higher customer satisfaction.

Interactive ROI Calculator

This strategy allows potential customers to see the quantifiable benefits of using Normalyze, making them more likely to convert. It demonstrates the value proposition of the platform in a tangible and persuasive way, making it easier for CISOs to justify the investment.

Enhanced Product Image Captions

This strategy enhances the visual appeal of the platform and clarifies its features and functionalities, making it easier for users to understand its value proposition. It also helps increase user engagement and drive conversions by providing clear and concise information about the platform.

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Normalyze User Persona

Name:

Sarah Chen

Age :

42

Gender :

Female

Occupation :

Chief Information Security Officer

Industry :

Healthcare

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

Ensure comprehensive data security and privacy for sensitive patient information in compliance with HIPAA regulations
Implement robust data access controls and monitoring mechanisms to prevent unauthorized access to critical healthcare data
Enhance the organization's security posture by proactively identifying and mitigating data security risks in a dynamic healthcare environment

Frustrations

Struggling to maintain visibility and control over data sprawl across on-premise servers and cloud-based healthcare applications
Facing difficulties in demonstrating compliance with evolving healthcare data privacy regulations and industry best practices
Limited budget and resources allocated towards comprehensive data security solutions in a complex healthcare setting

Name:

David Lee

Age :

38

Gender :

Male

Occupation :

VP of Information Technology

Industry :

Retail

Education :

Bachelor's Degree, Information Systems

Preferred platforms

GOALS

Protect sensitive customer data, including payment information and purchase history, from breaches and cyber threats
Comply with PCI DSS requirements and other relevant data privacy regulations in the retail industry
Streamline data security operations and reduce the complexity of managing security across multiple retail systems and platforms

Frustrations

Dealing with a high volume of customer data and transactions, making it challenging to monitor and secure sensitive information effectively
Balancing the need for data security with providing a seamless and personalized customer experience across various retail channels
Keeping up with the evolving threat landscape and emerging cybersecurity risks targeting the retail industry

Name:

Emily Singh

Age :

35

Gender :

Female

Occupation :

Director of Security Operations

Industry :

Technology

Education :

Master's Degree, Cybersecurity

Preferred platforms

GOALS

Secure proprietary software code, intellectual property, and sensitive customer data from cyberattacks and data leaks
Implement strong authentication and authorization mechanisms to control access to critical technology assets and systems
Foster a security-first culture within the organization and promote best practices for data security among employees

Frustrations

Facing difficulties in recruiting and retaining skilled cybersecurity professionals to manage the complex data security landscape
Dealing with frequent software updates and changes in the technology stack, which can introduce new security vulnerabilities
Managing the expectations of stakeholders who prioritize innovation and speed over security considerations

Normalyze Geographic and Demographic Insights

Geographic Insights: Normalyze's primary market is the United States, followed by the United Kingdom and Germany. The company also has a presence in Canada and Australia.

Top Countries

United States
45%
United Kingdom
10%
Germany
8%
Canada
7%
Australia
5%

Demographic Insights: Normalyze's target audience consists mainly of professionals aged 35-54, predominantly male. This demographic aligns with those typically holding decision-making roles in IT security.

Age Distribution

Gender Distribution

Normalyze Socio-economic Profile

Household and Income Insights: Normalyze's target audience primarily comprises individuals from households of 3-4 people, reflecting a focus on established professionals, likely with families, in higher income brackets.

Educational and Employment Insights: Normalyze's target users are highly educated, with a majority holding university degrees and significant experience in full-time, professional roles, likely in IT or security.

Households Size

Income Distribution

Education Level

Employment Status

Normalyze Behavioral Insights

Interest-Based Insights: The target audience is interested in cybersecurity, data privacy, cloud computing, AI, compliance regulations, risk management, and technology trends, reflecting their professional roles.

Technology and Social Media Usage: The audience primarily uses desktop devices and prefers professional platforms like LinkedIn, Twitter, and YouTube for information.

Interests

CybersecurityData PrivacyCloud ComputingArtificial IntelligenceCompliance RegulationsRisk ManagementTechnology Trends

Device Breakdown

Social Media Usage

Normalyze Top Competitors

Competitor	Estimated market share	Top domains
BigID	25.5%	Data Discovery & Classification, Data Access Governance, Privacy Compliance
Privacera	18.2%	Data Access Control, Data Governance & Privacy, Cloud Data Security
Rubrik	15.3%	Data Protection, Cloud Data Management, Data Security Posture Management

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