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Normalyze is a cybersecurity company that specializes in Data Security Posture Management (DSPM). Their main offering is a platform that helps organizations discover, classify, and secure their sensitive data across all environments, including cloud, on-premise, and hybrid. Their platform provides automated data discovery and classification, visualizes data access and risks, and offers actionable insights for remediation and compliance.
Company : Normalyze
Industry : CybersecurityData SecurityData Security Posture Management
Normalyze Key Value propositions
Normalyze Latest news
Normalyze: The Data-First Cloud Security Company
Normalyze provides data security solutions helping customers secure their data, applications, identities, and infrastructure across any environment.
Normalyze | LinkedIn
Jul 28, 2022 ... Skip to main content LinkedIn · Join now Sign in ... https://normalyze.ai. External link for ... Normalyze welcomes new employee Seth Urban!
Cohesity & Normalyze Integration
Cohesity & Normalyze integration: best-of-breed DSPM with cyber recovery and ransomware protection for all cloud, SaaS, and on-prem environments.
Normalyze co-founder and CTO, Ravi Ithal, Named to the Enterprise ...
Oct 31, 2022 ... The Enterprise Security Tech Cyber Influencer Top 10 list recognizes the top cybersecurity influencers providing immense value to the industry ...
Normalyze SWOT Analysis
Strengths
Patented One-Pass Scanner for automated data discovery.AI-driven Data Access Graphs for visualizing data relationships.Integrations with existing security tools and workflows.
Weaknesses
Relatively new entrant in a competitive market.Market adoption of DSPM solutions still evolving.Reliance on successful integration with existing security infrastructure.
Opportunities
Growing demand for data security solutions, particularly in the cloud.Expansion into new industry verticals with specific data security needs.Strategic partnerships with managed security service providers (MSSPs).
Threats
Intense competition from established cybersecurity vendors.Rapidly evolving data privacy regulations and compliance requirements.Potential economic downturn impacting IT security budgets.
Top Marketing Strategies for Normalyze
Personalized User Onboarding
This strategy helps new users get familiar with the platform's key features and functionalities, leading to quicker adoption and a lower churn rate. It also helps users understand the value of the platform and its features, ultimately driving higher customer satisfaction.
Enhanced Product Image Captions
This strategy enhances the visual appeal of the platform and clarifies its features and functionalities, making it easier for users to understand its value proposition. It also helps increase user engagement and drive conversions by providing clear and concise information about the platform.
Normalyze User Persona
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Normalyze Geographic and Demographic Insights
Geographic Insights: Normalyze's primary market is the United States, followed by the United Kingdom and Germany. The company also has a presence in Canada and Australia.
United States
45%
United Kingdom
10%
Germany
8%
Canada
7%
Australia
5%
Demographic Insights: Normalyze's target audience consists mainly of professionals aged 35-54, predominantly male. This demographic aligns with those typically holding decision-making roles in IT security.
Normalyze Socio-economic Profile
Household and Income Insights: Normalyze's target audience primarily comprises individuals from households of 3-4 people, reflecting a focus on established professionals, likely with families, in higher income brackets.
Educational and Employment Insights: Normalyze's target users are highly educated, with a majority holding university degrees and significant experience in full-time, professional roles, likely in IT or security.
Normalyze Behavioral Insights
Interest-Based Insights: The target audience is interested in cybersecurity, data privacy, cloud computing, AI, compliance regulations, risk management, and technology trends, reflecting their professional roles.
Technology and Social Media Usage: The audience primarily uses desktop devices and prefers professional platforms like LinkedIn, Twitter, and YouTube for information.
Normalyze Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
BigID | 25.5% | Data Discovery & Classification, Data Access Governance, Privacy Compliance |
Privacera | 18.2% | Data Access Control, Data Governance & Privacy, Cloud Data Security |
Rubrik | 15.3% | Data Protection, Cloud Data Management, Data Security Posture Management |