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NextGen Cyber Talent Target Audience

User Segments

Age: 20

Gender: Female

Occupation: University Student

Education: High School Diploma

Age: 24

Gender: Male

Occupation: Unemployed / Career Changer

Education: Bachelor's Degree, Non-IT Field

Age: 22

Gender: Female

Occupation: Community College Student

Education: Associate Degree, IT

Aisha Khan

Aisha Khan

Age: 20
Gender: Female
Occupation: University Student
Education: High School Diploma
Industry: Education
Channels: YouTubeLinkedInInstagram

Goals

  • To successfully complete the Google Cybersecurity Certificate program and gain foundational knowledge in cybersecurity
  • To secure a paid internship in a cybersecurity role to gain practical experience before graduating
  • To eventually land a full-time cybersecurity analyst position after completing her degree.

Pain Points

  • Difficulty understanding complex technical jargon and concepts without prior IT background
  • Financial constraints making it challenging to afford all necessary learning materials and certifications
  • Fear of not being able to find a job in the highly competitive cybersecurity field without extensive experience.

NextGen Cyber Talent Geographic Distribution

Primarily US-focused with significant presence in India, and emerging reach in Canada, UK, and Australia, leveraging virtual learning and regional chapters.

Top Countries

United States flag

United States

70%
India flag

India

15%
Canada flag

Canada

4.5%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users vary in household size, from individuals to families, with a significant portion seeking career advancement or entry from low to medium income brackets.

Employment Status

Income Distribution

Education Level

NextGen Cyber Talent Behavior Analysis

Behavior Profile

Online Learning
Career Development
Professional Networking
Social Media Usage
LinkedIn
YouTube
Diversity & Inclusion
Self-paced Learning
Skill Building
Job Seeking
Information Seeking
Device Usage
Community Involvement
Mentoring
Interactive Modules
Problem Solving
Research
Certification
Upskilling
Career Change

Device Breakdown

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