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NextGen Cyber Talent is a non-profit organization focused on increasing diversity and inclusion within the cybersecurity industry. They offer training, mentorship, and job placement support to individuals from underrepresented groups. Their goal is to address the cybersecurity skills shortage by providing a pathway for a more diverse workforce.
Company : NextGen Cyber Talent
Industry : CybersecurityDiversity and InclusionWorkforce Development
NextGen Cyber Talent Key Value propositions
NextGen Cyber Talent Latest news
Students - NextGen Cyber Talent
Jan 18, 2021 ... Top cybersecurity skills needed. cybersecurity professionals plan to develop their skills across multiple areas over the next two years, with ...
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Frequently Asked Questions - NextGen Cyber Talent
... NextGen provides top-notch learning opportunities by collaborating with established industry leaders. NextGen does not stop at this but helps its members ...
NextGen Cyber | LinkedIn
https://www.nextgencybertalent.com/. External link for NextGen Cyber. Industry: Computer and Network Security. Company size: 2-10 employees. Headquarters: San ...
NextGen Cyber Talent SWOT Analysis
Strengths
Strong focus on a critical need - bridging the cybersecurity skills gap and promoting diversity.Established network of industry partners for mentorship and job placement.Provides hands-on experience and training tailored to underrepresented groups.
Weaknesses
Potential reliance on external funding sources.Limited geographic reach with current chapters concentrated in specific regions.Competition from established cybersecurity training and diversity-focused organizations.
Opportunities
Expanding partnerships with educational institutions and corporations.Scaling programs internationally to address the global cybersecurity talent shortage.Developing specialized training tracks for emerging cybersecurity domains.
Threats
Economic downturn impacting funding and corporate hiring practices.Difficulty in attracting and retaining experienced mentors.Evolving cybersecurity landscape requiring continuous curriculum updates.
Top Marketing Strategies for NextGen Cyber Talent
Personalized User Onboarding
This strategy helps NextGen Cyber Talent provide a tailored and engaging experience for new users, improving retention by increasing their understanding of the platform's value and features. This approach ensures that new members feel welcomed and supported, increasing their likelihood of active participation.
Interactive Exit-Intent Quiz
This strategy allows NextGen Cyber Talent to capture leads by engaging website visitors who are about to leave. It provides valuable insights into user interests and helps tailor the outreach and onboarding process to effectively address their specific needs and concerns.
NextGen Cyber Talent User Persona
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NextGen Cyber Talent Geographic and Demographic Insights
Geographic Insights: The United States is the primary market for NextGen Cyber Talent, followed by India and Canada which are key targets for international expansion. The UK and Australia represent emerging markets.
Top Countries
United States
60%
India
20%
Canada
10%
United Kingdom
5%
Australia
5%
Demographic Insights: NextGen Cyber Talent's target audience is primarily between the ages of 25-34, with a slight skew towards women, aligning with their mission to promote diversity.
Age Distribution
Gender Distribution
NextGen Cyber Talent Socio-economic Profile
Household and Income Insights: The target audience typically falls within the middle-income bracket, with a mix of household sizes, reflecting the diverse backgrounds of individuals seeking cybersecurity careers.
Educational and Employment Insights: A majority of target users are students currently enrolled in university or college, highlighting the organization's focus on early career development.
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Income Distribution
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Employment Status
NextGen Cyber Talent Behavioral Insights
Interest-Based Insights: NextGen Cyber Talent's audience is interested in technology, career development, diversity and inclusion, social justice, online learning, mentorship, and networking.
Technology and Social Media Usage: Users primarily engage via LinkedIn, YouTube, and Instagram, with a preference for desktop and Android devices, reflecting their interest in professional networking and tech-savviness.
Interests
Device Breakdown
Social Media Usage
NextGen Cyber Talent Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| CyberWarrior Diversity | 25% | Cybersecurity Training, Veteran Support, Workforce Development |
| Women in Cybersecurity (WiCyS) | 35% | Cybersecurity Community, Women in Tech, Career Development |
| Black Girls Code | 15% | STEM Education, Coding for Girls, Diversity in Tech |
