Find stats on top websites
Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
Zillow
Realtor.com
Top Marketing Channels
Zillow
- Content Marketing
- Examples: Zillow Blog, Zillow Research, Zillow Home Price Index
- Campaigns: Housing Market Trends, Affordability Reports, Neighborhood Guides
- Digital Advertising
- Examples: Google Ads, Social Media Ads, Display Ads
- Campaigns: Personalized Property Ads, Mortgage Rate Promotions, Agent Lead Generation Ads
- Social Media Marketing
- Examples: Facebook, Instagram, YouTube
- Campaigns: Home Tour Videos, Before & After Renovations, Agent Spotlights
Top Sales Channels
- Online Listing Platform
- Property listings, Zestimates, Rental listings
- Find Your Dream Home, Rent with Confidence, Sell Your Home Faster
- Premier Agent Program
- Agent advertising, Lead generation, CRM tools
- Grow Your Business with Zillow, Connect with Ready Buyers, Maximize Your Reach
- Mortgage & Lending Services
- Pre-approvals, Loan origination, Refinancing options
- Get Pre-Approved Today, Find Your Best Mortgage Rate, Refinance and Save
Nextburb SWOT Analysis
Strengths
Strong brand recognition
extensive property database
diversified revenue streams (advertising
mortgages).
Weaknesses
Accuracy concerns with Zestimate
high competition for agent leads
less focus on personalized buyer guidance.
Opportunities
Expand into more niche real estate services
enhance AI-driven insights
grow into international markets.
Threats
Regulatory changes in real estate
competition from new tech-driven platforms
economic downturns impacting housing market.
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