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Cancer Support Community

The Cancer Support Community (CSC) is a non-profit organization offering free resources and support to individuals affected by cancer. They provide online discussion forums, interactive blogs, and private community websites to connect people with similar experiences. CSC also seems to offer educational materials and programs to empower those impacted by cancer.

Company : Cancer Support Community

Industry : Non-profitHealthcareCancer Support

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

American Cancer Society
National Cancer Institute
CancerCare

Cancer Support Community Key Value propositions

Online Support
Community
Cancer Resources
Patient Advocacy

Cancer Support Community SWOT Analysis

Strengths

Strong online communityFree resources and supportFocus on diverse needs

Weaknesses

Reliance on digital platformsLimited geographical reachFunding dependency

Opportunities

Expand language optionsDevelop partnershipsIncrease awareness

Threats

Competition from other nonprofitsEconomic downturnChanging technology landscape

Top Marketing Strategies for Cancer Support Community

Content Marketing & SEO Optimization

Focus on creating valuable and shareable content related to cancer support and resources, optimizing for relevant keywords to drive organic traffic to the website and increase its visibility in search results.

Leveraging Social Media for Community Building

Utilize social media platforms like Facebook and Instagram to build a vibrant online community, fostering engagement through interactive content, sharing success stories, and promoting relevant events and resources.

Strategic Partnerships and Outreach

Collaborate with healthcare professionals, cancer organizations, and relevant institutions to expand reach, access new audiences, and create valuable referral channels for individuals seeking cancer support.

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Cancer Support Community User Persona

Cancer Support Community Geographic and Demographic Insights

Geographic Insights: The Cancer Support Community primarily serves the US, with a small percentage of users in Canada, the UK, Australia, and Mexico.

Top Countries

  • United States flag

    United States

    90%

  • Canada flag

    Canada

    3%

  • United Kingdom flag

    United Kingdom

    2%

  • Australia flag

    Australia

    1.5%

  • Mexico flag

    Mexico

    1%

Demographic Insights: The target audience skews slightly female and older, with a significant portion aged 45-64, reflecting the demographics of cancer patients and caregivers.

Age Distribution

Gender Distribution

Cancer Support Community Socio-economic Profile

Household and Income Insights: The target audience includes diverse household sizes, primarily 2-4 people, with a mix of income levels, suggesting broad appeal.

Educational and Employment Insights: A large portion of users are likely retired or employed full-time with at least some college education, indicating a desire for information and support.

Households Size

Income Distribution

Education Level

Employment Status

Cancer Support Community Behavioral Insights

Interest-Based Insights: Target users are interested in health and wellness, cancer research, support groups, healthy living, nutrition, mental health, and patient advocacy.

Technology and Social Media Usage: Users primarily access the platform via desktop, with some using Android and iOS. They engage with Facebook, Instagram, and YouTube most.

Interests

Health and WellnessCancer ResearchSupport GroupsHealthy LivingNutritionMental HealthPatient Advocacy

Device Breakdown

Social Media Usage

Cancer Support Community Top Competitors

Competitor
Estimated market share
Top domains
American Cancer Society40%Cancer Research, Patient Support, Advocacy
National Cancer Institute35%Cancer Research, Treatment Information, Clinical Trials
CancerCare15%Financial Assistance, Counseling, Practical Support

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