NextBurb : Market and Competitor Analysis

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newyorkangels.com

www.nexusbrands.com

NextBurb is a neighborhood discovery service that assists individuals and families in finding their ideal suburban community. They employ a data-driven recommendation engine and expert advisors to provide personalized neighborhood recommendations and connect clients with local real estate agents. NextBurb's concierge service guides clients through the entire process, from neighborhood exploration to home tours and purchase, aiming to make the transition to suburban living seamless and regret-free.

Company : NextBurb

Industry : Real EstateRelocationTechnology

Major Markets

United States

Canada

United Kingdom

Key Competitors

Redfin

Zillow

NeighborhoodScout

NextBurb Key Value propositions

Data-Driven Recommendations

Personalized Service

Suburban Focus

Seamless Relocation

NextBurb Latest news

NextBurb: Find The Perfect Neighborhood to Live in US

You sight neighborhood gems that no one else can. And tour your dream homes like few do. Buying a new Find The Perfect Neighborhood to Live in US | NextBurb ...

Top 10 Educated and Diverse Places in New Jersey

Top 10 Educated and Diverse Places in New Jersey. by Team NextBurb 14 May 2022. Articles Neighborhood Moving Guides New Jersey. Top 10 Educated and Diverse ...

Good Areas to Live in New Jersey

Jun 2, 2022 ... Top-rated schools and an overall low crime rate makes the borough of Glen Rock a very attractive one for families. Every year in June, Glen Rock ...

NextBurb

Let's make your new home dreams a reality! ... important to you. Find out more at https://hubs ... https://www.nextburb.com/us/ma/ashland/

NextBurb SWOT Analysis

Strengths

Data-driven neighborhood recommendationsPersonalized concierge serviceFocus on suburban markets

Weaknesses

Reliance on online platformLimited brand awareness compared to giantsPotential scalability challenges

Opportunities

Expand to more suburban marketsDevelop partnerships with moving and home service providersOffer virtual tours and interactive neighborhood experiences

Threats

Competition from established real estate platformsEconomic downturn impacting housing marketChanging demographics and lifestyle preferences

Top Marketing Strategies for NextBurb

Personalized User Onboarding

This strategy aims to guide new users through NextBurb's platform, providing them with a personalized experience that highlights key features and benefits, fostering initial engagement and a positive first impression.

Interactive Exit-Intent Quiz

This strategy will engage users who are about to leave the website by offering a fun and informative quiz, providing valuable insights about their home buying preferences and potentially leading to sign-ups or further engagement.

Personalized Handwritten Cards Engagement

This strategy involves sending personalized handwritten thank you cards to new clients, fostering a sense of personal connection and appreciation, strengthening their trust in NextBurb and enhancing the overall customer experience.

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NextBurb User Persona

Name:

Sarah Williams

Age :

35

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

MBA, Marketing

Preferred platforms

GOALS

Secure a spacious and safe suburban home with a dedicated workspace, allowing her to comfortably work from home while providing ample space for her family's needs
Find a family-friendly neighborhood with access to reputable schools, parks, and community centers, enriching her children's lives and fostering a sense of belonging
Stay within a reasonable commute distance to her workplace in the city, minimizing disruption to her work-life balance and preserving valuable time for family and personal pursuits

Frustrations

Spending countless hours browsing overwhelming real estate listings without a clear understanding of neighborhood suitability
Struggling to find reliable information on school districts, crime rates, and other crucial factors impacting her family's well-being
Feeling lost and overwhelmed by the complexities of the home buying process, leading to anxiety and uncertainty about making the right decision

Name:

Mark Johnson

Age :

42

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Masters, Computer Science

Preferred platforms

GOALS

Identify a suburban community with a thriving tech scene and opportunities for professional networking, allowing him to stay connected and advance his career
Find a home with high-speed internet and a dedicated home office, enabling him to maintain productivity while working remotely
Secure a property within a desirable school district to ensure access to quality education for his children, securing their future prospects

Frustrations

Encountering difficulties in assessing the true vibe and culture of a neighborhood based solely on online reviews and data
Feeling frustrated by the lack of transparency and personalized guidance in the home buying process
Struggling to balance the desire for a shorter commute with the need for a spacious home and family-friendly environment

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Financial Analyst

Industry :

Finance

Education :

Bachelor's degree, Finance

Preferred platforms

GOALS

Find a stylish and modern apartment or townhouse in a vibrant suburban community with a good social scene, catering to her active lifestyle
Prioritize proximity to amenities like fitness centers, restaurants, and entertainment venues, enriching her social life and leisure activities
Secure a property within a safe and walkable neighborhood, allowing her to enjoy the outdoors and explore her surroundings comfortably

Frustrations

Feeling overwhelmed by the sheer volume of available apartments and the pressure to make a quick decision in a competitive rental market
Difficulty in finding reliable information on the safety, noise levels, and overall livability of different neighborhoods
Feeling frustrated by the lack of transparency in rental listings and the potential for hidden fees or misleading information

NextBurb Geographic and Demographic Insights

Geographic Insights: NextBurb's primary target market is the United States, capturing a significant majority of users, followed by Canada and the United Kingdom.

Top Countries

United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
Germany
1%

Demographic Insights: NextBurb's target audience consists slightly more of females than males. The platform attracts users across all age groups, with a higher concentration in the 35-44 age range, reflecting typical family and homebuying stages.

Age Distribution

Gender Distribution

NextBurb Socio-economic Profile

Household and Income Insights: NextBurb primarily targets households of 3-4 people with medium income levels, aligning with the profile of families seeking suburban relocation.

Educational and Employment Insights: The majority of NextBurb's target users are employed full-time with University-level education, indicative of working professionals and their families.

Households Size

Income Distribution

Education Level

Employment Status

NextBurb Behavioral Insights

Interest-Based Insights: NextBurb users show interests in areas reflecting their life stage and priorities: home decor, real estate, parenting, technology, travel, food, and finance.

Technology and Social Media Usage: NextBurb users prefer visual platforms like YouTube and Instagram, frequently use Facebook and LinkedIn, and primarily browse on desktops.

Interests

Home DecorReal EstateParentingTechnologyTravelFoodFinance

Device Breakdown

Social Media Usage

NextBurb Top Competitors

Competitor	Estimated market share	Top domains
Redfin	35%	Real Estate Listings, Property Search, Home Buying
Zillow	40%	Real Estate Marketplace, Rentals, Mortgages
NeighborhoodScout	15%	Neighborhood Data, School Ratings, Crime Statistics

newyorkangels.com

www.nexusbrands.com

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