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NewRetirement Target Audience

NewRetirement targets individuals planning for or already in retirement, offering financial planning tools and resources. They also cater to businesses, such as employers and financial institutions, with white-label solutions for financial wellness programs.

User Segments

NewRetirement Geographic Distribution

NewRetirement's primary market is the US, followed by Canada, the UK, Australia, and Germany, reflecting English-speaking dominance and retirement planning needs.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

NewRetirement's user base has a mix of household sizes and income levels, with a higher concentration in middle-income and 2-4 person households.

Employment Status

Income Distribution

Education Level

NewRetirement Behavior Analysis

Behavior Profile

Device Breakdown

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