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NewRetirement.com Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 38

Gender: Male

Occupation: Financial Analyst

Education: Bachelor's Degree, Finance

Age: 28

Gender: Female

Occupation: Management Consultant

Education: Master's Degree, Business Administration

Amelia Chen

Amelia Chen

Age: 32
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: RedditLinkedInYouTube

Goals

  • Achieve financial independence by 40 to have more control over her time and career choices
  • Optimize her investment portfolio for aggressive growth while minimizing tax liabilities
  • Build a robust passive income stream that can sustain her desired lifestyle in early retirement.

Pain Points

  • Finding unbiased and comprehensive financial advice tailored to FIRE strategies
  • Managing complex tax implications of diverse investment vehicles
  • Staying disciplined with aggressive savings goals amidst lifestyle creep and social pressures.

NewRetirement.com Geographic Distribution

Primarily targets the US market (85.5%), with significant presence in Canada. Other English-speaking countries and Western Europe represent smaller shares.

Top Countries

United States flag

United States

85.5%
Canada flag

Canada

7.3%
United Kingdom flag

United Kingdom

2.5%
Australia flag

Australia

1.5%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Primarily caters to 1-2 person households with medium to high income, indicating a focus on established individuals.

Employment Status

Income Distribution

Education Level

NewRetirement.com Behavior Analysis

Behavior Profile

Online Planning
Digital Coaching
What-if Scenarios
Community Engagement
Tech-savvy
Self-directed Learning
Professional Guidance
Detailed Analysis
Holistic View
Aggressive Savings
Research-oriented
Social Media User
Information Seeking
Data Visualization
User Empowerment
Interactive Tools
Budget-conscious
Long-term Planning

Device Breakdown

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