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Major Markets
United States
Canada
United KingdomKey Competitors
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Personal Capital (now Empower)
Fidelity Investments
Top Marketing Channels
Personal Capital (now Empower)
- Content Marketing
- Examples: Blog posts, Whitepapers, Webinars
- Campaigns: Retirement Readiness Series, Investment Insights, Financial Wellness Webinars
- Digital Advertising
- Examples: Google Ads, Social Media Ads, Display Ads
- Campaigns: Free Financial Checkup, Wealth Management Solutions, Empower Your Retirement
- Email Marketing
- Examples: Newsletters, Personalized Offers, Educational Drip Campaigns
- Campaigns: Weekly Market Updates, Retirement Planning Tips, Exclusive Offer for Financial Planning
Top Sales Channels
- Direct Sales (Financial Advisors)
- Personalized Financial Consultations, Account Setup Support, Portfolio Reviews
- Complimentary Financial Consultation, Build Your Custom Portfolio, Tax-Smart Investing Strategy
- Online Platform (Self-Service)
- Online account sign-up, Tool usage, Robo-advisor integration
- Get Started with Empower, Track Your Net Worth, Optimize Your Investments
- Referral Programs
- Refer-a-Friend Bonuses, Advisor Referrals, Partnership Referrals
- Share the Wealth, Grow Your Network, Partner with Empower
NewRetirement.com SWOT Analysis
Strengths
Strong brand recognition
Comprehensive financial planning tools
Integrated human advisor access
Weaknesses
Higher minimum investment requirements
Potentially complex for basic users
Integration with Empower could cause confusion
Opportunities
Expand into broader financial wellness
Target younger affluent demographics
Develop specialized tools for specific life events
Threats
Competition from traditional banks
Robo-advisor market saturation
Data security concerns
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