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Major Markets
United States
Canada
United KingdomNew Fundamentals Top Products
Brand Positioning
New Fundamentals challenges the status quo, empowering membership organizations, Native nations, and funders to build lasting power, create social movements, and win critical issue campaigns through strategic, people-powered consulting.
Customer Sentiments
Customer sentiment appears highly positive, as evidenced by testimonials highlighting successful scaling of advocacy efforts and achieving sustainable power, indicating satisfaction with the firm's results-oriented approach. Clients seem to value their expertise in navigating complex issues and fostering real change.
New Fundamentals Key Value Propositions
New Fundamentals helps organizations achieve ambitious social and political change by providing expert strategic consulting and execution support. They empower clients to build lasting power, create effective social movements, and secure victories on critical issues by challenging conventional approaches.
New Fundamentals SWOT Analysis
Strengths
Expertise in complex social/political change.
Proven campaign planning framework.
Founder's extensive experience.
Focus on 'people power' and lasting change.
Weaknesses
Potential for niche market limitation.
Reliance on external funding entities.
Scalability of highly personalized consulting.
Brand recognition might be developing.
Opportunities
Growing demand for social impact consulting.
Expansion into related issue areas.
Partnerships with larger non-profits.
Development of online training modules.
Threats
Competition from established consultancies.
Changing political and funding landscapes.
Burnout in advocacy sectors.
Economic downturn affecting non-profit budgets.
Market Growth Stage
Pace of Market Growth
New Fundamentals Target Audience
Geographic Insights
Predominantly US-centric, with some presence in Canada, UK, Australia, and Germany, reflecting a focus on Western nations with active advocacy sectors.
Top Countries
United States
90% market share
Canada
5% market share
United Kingdom
1.5% market share
Australia
1% market share
Germany
0.5% market share
New Fundamentals Audience Segments
Seasoned Non-Profit Executive
40-65 years
Male • Female
USA • Canada • Europe
Native Nation Leader
35-55 years
Male • Female
USA • Tribal Lands
Visionary Funding Executive
40-60 years
Male • Female
Global • Major Cities
Emerging Movement Builder
30-45 years
Male • Female
USA • Washington D.C.
Policy & Advocacy Director
35-60 years
Male • Female
USA • State Capitals
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
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