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Executive Summary

Industries

Strategic ConsultingAdvocacySocial Impact

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

New Fundamentals Top Products

New Fundamentals' Portfolio
New Fundamentals' Services
New Fundamentals Case Studies

Brand Positioning

New Fundamentals challenges the status quo, empowering membership organizations, Native nations, and funders to build lasting power, create social movements, and win critical issue campaigns through strategic, people-powered consulting.

Customer Sentiments

Customer sentiment appears highly positive, as evidenced by testimonials highlighting successful scaling of advocacy efforts and achieving sustainable power, indicating satisfaction with the firm's results-oriented approach. Clients seem to value their expertise in navigating complex issues and fostering real change.

New Fundamentals Key Value Propositions

New Fundamentals helps organizations achieve ambitious social and political change by providing expert strategic consulting and execution support. They empower clients to build lasting power, create effective social movements, and secure victories on critical issues by challenging conventional approaches.

Building Lasting Power
Creating Social Movements
Winning Issue Campaigns
Challenging Status Quo

New Fundamentals SWOT Analysis

Strengths

Expertise in complex social/political change.

Proven campaign planning framework.

Founder's extensive experience.

Focus on 'people power' and lasting change.

Weaknesses

Potential for niche market limitation.

Reliance on external funding entities.

Scalability of highly personalized consulting.

Brand recognition might be developing.

Opportunities

Growing demand for social impact consulting.

Expansion into related issue areas.

Partnerships with larger non-profits.

Development of online training modules.

Threats

Competition from established consultancies.

Changing political and funding landscapes.

Burnout in advocacy sectors.

Economic downturn affecting non-profit budgets.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

New Fundamentals Target Audience

View Details

Geographic Insights

Predominantly US-centric, with some presence in Canada, UK, Australia, and Germany, reflecting a focus on Western nations with active advocacy sectors.

Top Countries

United States flag

United States

90% market share

Canada flag

Canada

5% market share

United Kingdom flag

United Kingdom

1.5% market share

Australia flag

Australia

1% market share

Germany flag

Germany

0.5% market share

New Fundamentals Audience Segments

Seasoned Non-Profit Executive

40-65 years

Male • Female

USA • Canada • Europe

Native Nation Leader

35-55 years

Male • Female

USA • Tribal Lands

Visionary Funding Executive

40-60 years

Male • Female

Global • Major Cities

Emerging Movement Builder

30-45 years

Male • Female

USA • Washington D.C.

Policy & Advocacy Director

35-60 years

Male • Female

USA • State Capitals

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

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