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Executive Summary
New Fundamentals is a campaign consultancy firm that empowers organizations to drive social change. They specialize in strategic planning, advocacy design, grassroots organizing, and power building. Their goal is to equip clients with the tools and strategies needed to achieve durable change.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
New Fundamentals Top Products
Brand Positioning
Customer Sentiments
New Fundamentals Key Value Propositions
New Fundamentals SWOT Analysis
Strengths
Experienced team with social change expertise
Focus on people-powered movements & measurable outcomes
Diverse client portfolio across various social causes
Weaknesses
Limited online presence and brand visibility
Pricing structure not publicly available, hindering transparency
Potential difficulty scaling personalized services as client base grows
Opportunities
Expand digital marketing & thought leadership to reach wider audience
Develop standardized training programs for scalable capacity building
Partner with technology platforms to enhance advocacy & organizing efforts
Threats
Competition from established players in the consulting industry
Economic downturn impacting funding for social impact organizations
Changing political landscape influencing the effectiveness of advocacy strategies
New Fundamentals operates within the social impact and advocacy consulting industry. Their domain expertise spans climate and energy, environment, healthcare, labor, and other social justice causes.
Market Growth Stage
Pace of Market Growth
New Fundamentals Target Audience
Geographic Insights
New Fundamentals' primary market is the United States, followed by Canada and the United Kingdom. They also have a presence in Australia and Germany.
Top Countries
United States
60% market share
Canada
15% market share
United Kingdom
10% market share
Australia
5% market share
Germany
5% market share
New Fundamentals Audience Segments
The target audience includes membership-based organizations, Native Nations, and funders. These organizations are engaged in social change work and require assistance with campaign strategy, advocacy, and building people power. Examples include environmental groups, social justice organizations, and philanthropic foundations.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor New Fundamentals
Personalized User Onboarding
This strategy will provide a tailored experience for new clients, helping them understand the value of New Fundamentals' services and increasing engagement. By personalizing the onboarding process based on client needs and goals, New Fundamentals can build trust and demonstrate their expertise.
Learn moreContent-Specific Call-to-Action Optimization
This strategy will ensure that each piece of content directs clients to the most relevant action, maximizing conversions. By aligning call-to-actions with the content's purpose and target audience, New Fundamentals can effectively guide clients toward desired outcomes.
Learn moreLeveraged Reciprocity
This strategy will build stronger relationships with clients by offering valuable resources and support without expecting immediate return. By providing free consultations, webinars, or thought leadership content, New Fundamentals can demonstrate their commitment to helping clients succeed and foster trust that leads to conversions.
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