New Fundamentals : Market and Competitor Analysis

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New Fundamentals is a campaign consultancy firm that empowers organizations to drive social change. They specialize in strategic planning, advocacy design, grassroots organizing, and power building. Their goal is to equip clients with the tools and strategies needed to achieve durable change.

Company : New Fundamentals

Industry : Social ImpactAdvocacy ConsultingNonprofit Capacity Building

Major Markets

United States

Canada

United Kingdom

Key Competitors

BerlinRosen

Purpose Alliance

GMMB

New Fundamentals Key Value propositions

Campaign Strategy

Advocacy Design

Grassroots Organizing

Power Building

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New Fundamentals SWOT Analysis

Strengths

Experienced team with social change expertiseFocus on people-powered movements & measurable outcomesDiverse client portfolio across various social causes

Weaknesses

Limited online presence and brand visibilityPricing structure not publicly available, hindering transparencyPotential difficulty scaling personalized services as client base grows

Opportunities

Expand digital marketing & thought leadership to reach wider audienceDevelop standardized training programs for scalable capacity buildingPartner with technology platforms to enhance advocacy & organizing efforts

Threats

Competition from established players in the consulting industryEconomic downturn impacting funding for social impact organizationsChanging political landscape influencing the effectiveness of advocacy strategies

Top Marketing Strategies for New Fundamentals

Personalized User Onboarding

This strategy will provide a tailored experience for new clients, helping them understand the value of New Fundamentals' services and increasing engagement. By personalizing the onboarding process based on client needs and goals, New Fundamentals can build trust and demonstrate their expertise.

Content-Specific Call-to-Action Optimization

This strategy will ensure that each piece of content directs clients to the most relevant action, maximizing conversions. By aligning call-to-actions with the content's purpose and target audience, New Fundamentals can effectively guide clients toward desired outcomes.

Leveraged Reciprocity

This strategy will build stronger relationships with clients by offering valuable resources and support without expecting immediate return. By providing free consultations, webinars, or thought leadership content, New Fundamentals can demonstrate their commitment to helping clients succeed and foster trust that leads to conversions.

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New Fundamentals User Persona

Name:

Sarah Thompson

Age :

42

Gender :

Female

Occupation :

Executive Director

Industry :

Environmental Non-profit

Education :

Master's Degree, Public Policy

Preferred platforms

GOALS

Develop and implement a comprehensive advocacy campaign to influence upcoming environmental legislation
Secure a significant funding grant from a prominent environmental foundation to support the organization's long-term strategic goals
Build a powerful coalition of allied organizations to amplify their message and influence policy decisions.

Frustrations

Encountering resistance and pushback from lawmakers opposed to their environmental agenda
Struggling to secure adequate funding to support ambitious program goals and staff
Facing difficulty in cutting through the noise and getting their message heard in a crowded media landscape.

Name:

Mark Sanchez

Age :

55

Gender :

Male

Occupation :

Tribal Chairman

Industry :

Native American Tribal Government

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

Secure federal recognition for his tribe, enabling access to essential government services and resources
Establish sustainable economic development initiatives on tribal lands, creating jobs and reducing dependence on external aid
Preserve and revitalize their Native language and cultural heritage for future generations.

Frustrations

Navigating complex bureaucratic hurdles and legal challenges in seeking federal recognition
Attracting outside investment and business development opportunities to the reservation due to its remote location
Combating the erosion of their cultural identity due to assimilation policies and the influence of mainstream media.

Name:

Emily Chen

Age :

35

Gender :

Female

Occupation :

Program Officer

Industry :

Philanthropic Foundation

Education :

Master's Degree, Social Work

Preferred platforms

GOALS

Identify and invest in high-impact grassroots organizations working on social justice issues aligned with the foundation's mission
Measure and evaluate the effectiveness of their grantmaking strategies to ensure they are creating meaningful change
Foster collaboration and knowledge sharing among grantee organizations to amplify their collective impact.

Frustrations

Finding and vetting promising grassroots organizations with limited staff and resources
Balancing the need for rigorous evaluation with the desire to support innovative, but potentially risky, approaches
Overcoming silos and fostering genuine collaboration among organizations working on interconnected social issues.

New Fundamentals Geographic and Demographic Insights

Geographic Insights: New Fundamentals' primary market is the United States, followed by Canada and the United Kingdom. They also have a presence in Australia and Germany.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
5%
Germany
5%

Demographic Insights: New Fundamentals' target audience is predominantly female, with a significant portion aged between 35-54. They cater to a diverse age range involved in social change.

Age Distribution

Gender Distribution

New Fundamentals Socio-economic Profile

Household and Income Insights: New Fundamentals' audience typically falls within the middle-income bracket and lives in households of 3-4 individuals.

Educational and Employment Insights: New Fundamentals primarily targets working professionals holding university or postgraduate degrees, reflecting their clientele's leadership roles.

Households Size

Income Distribution

Education Level

Employment Status

New Fundamentals Behavioral Insights

Interest-Based Insights: Their target audience is passionate about environmental and social justice issues, engaging in philanthropy, policy advocacy, and community organizing.

Technology and Social Media Usage: The audience is active on LinkedIn, Twitter, and Facebook. They primarily use desktops, indicating a preference for traditional online platforms.

Interests

Environmental IssuesSocial JusticePhilanthropyPolicy and AdvocacyNon-profit ManagementCommunity OrganizingLeadership Development

Device Breakdown

Social Media Usage

New Fundamentals Top Competitors

Competitor	Estimated market share	Top domains
BerlinRosen	35%	Public Relations, Social Impact Strategy, Brand Advocacy
Purpose Alliance	25%	Social Impact Consulting, Nonprofit Strategy, Philanthropy Advisement
GMMB	15%	Political Campaign Management, Public Affairs, Advocacy Communication

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