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New Fundamentals Target Audience

User Segments

Age: 52

Gender: Female

Occupation: Executive Director, Environmental Advocacy Group

Education: Master's Degree, Public Policy

Age: 48

Gender: Male

Occupation: Chief Strategy Officer, Healthcare Non-Profit

Education: Doctorate Degree, Public Health

Age: 45

Gender: Female

Occupation: Director of Programs, Social Justice Foundation

Education: Professional Degree, Law

Eleanor Vance

Eleanor Vance

Age: 52
Gender: Female
Occupation: Executive Director, Environmental Advocacy Group
Education: Master's Degree, Public Policy
Industry: Advocacy
Channels: LinkedInYouTubeX

Goals

  • To significantly scale our advocacy efforts to influence national climate policy
  • To build a sustainable and empowered grassroots movement that can enact lasting environmental change
  • To secure diversified funding streams to ensure the long-term viability and impact of our organization.

Pain Points

  • Struggling to break through political gridlock and effect tangible policy changes despite considerable effort
  • Difficulty in mobilizing and sustaining volunteer engagement over long-term campaigns
  • Inefficient internal processes and a lack of clear strategic frameworks hindering organizational growth and impact.

New Fundamentals Geographic Distribution

Predominantly US-centric, with some presence in Canada, UK, Australia, and Germany, reflecting a focus on Western nations with active advocacy sectors.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

1.5%
Australia flag

Australia

1%
Germany flag

Germany

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are generally high-income professionals, often in 3-4 person households, signifying established careers and decision-making power.

Employment Status

Income Distribution

Education Level

New Fundamentals Behavior Analysis

Behavior Profile

Social Justice
Political Advocacy
Community Development
Organizational Leadership
Systemic Change
Strategy Development
Movement Building
Coalition Building
Problem-Solving
Impact-Driven
Seeking Expertise
Innovation
Long-term Planning
Grassroots Organizing
Networking
Information Seeking
Avoiding Mistakes
Training
Public Policy
Sustainable Living

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