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Industry Landscape
The strategic advocacy consulting industry is experiencing significant growth, driven by an increased focus on social and political change. Organizations, particularly non-profits and advocacy groups, are seeking expert guidance to navigate complex issues, build lasting power, and achieve measurable impact. There's a rising demand for specialized knowledge in grassroots organizing, coalition building, and effective campaign strategies to challenge existing norms and drive systemic change.
Total Assets Under Management (AUM)
Non-profit Consulting Services Market Size in United States
~Approximately 18.5 Billion USD (2023)
(5.5% CAGR)
- Driven by increasing demand for strategic planning and fundraising expertise.
- Enhanced by the growth of social impact investing.
- Fueled by a complex regulatory environment requiring specialized guidance.
Total Addressable Market
18.5 Billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Data Analytics
Leveraging artificial intelligence and machine learning to analyze vast datasets of public opinion, policy trends, and campaign effectiveness, providing deeper insights for strategic advocacy.
Blockchain for Transparency and Trust
Utilizing blockchain technology to enhance the transparency and traceability of funding, donations, and campaign activities, building greater trust with stakeholders and the public.
Virtual and Augmented Reality for Engagement
Employing VR/AR to create immersive experiences for advocacy campaigns, allowing for more impactful storytelling, virtual lobbying, and remote community engagement.
Impactful Policy Frameworks
California Consumer Privacy Act (CCPA) - 2018 (amended by CPRA 2020)
The California Consumer Privacy Act (CCPA), effective January 1, 2020, (amended by CPRA, effective January 1, 2023) grants California consumers extensive rights regarding their personal information collected by businesses, including the right to know, delete, and opt-out of the sale of their data.
This policy requires strategic advocacy consulting firms to be highly diligent in their data collection and usage practices, particularly when engaging in grassroots organizing and digital campaigning, to avoid penalties and maintain public trust.
Lobbying Disclosure Act (LDA) Amendments - 1995 (ongoing enforcement)
The Lobbying Disclosure Act of 1995 (LDA), periodically amended, requires lobbyists to register with Congress and disclose their lobbying activities, including issues lobbied, clients, and expenses.
While not new, ongoing and stricter enforcement of the LDA influences how strategic advocacy consultants engage with policymakers and necessitates transparency in their lobbying-related activities for themselves and their clients.
IRS Guidance on Non-Profit Political Activities - Ongoing (e.g., Revenue Ruling 2007-41)
The IRS provides guidance on the extent to which 501(c)(3) organizations can engage in lobbying and political campaign activities without jeopardizing their tax-exempt status, with rules varying for direct vs. grassroots lobbying.
New Fundamentals must ensure their strategic guidance to non-profit clients strictly adheres to IRS regulations regarding political activities to protect their clients' tax-exempt status, influencing campaign strategy and messaging.
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