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My Life & Wishes Target Audience
User Segments
Age: 58
Gender: Female
Occupation: Financial Advisor
Education: Master's Degree in Finance
Age: 49
Gender: Male
Occupation: Senior Software Engineer
Education: Master's Degree in Computer Science
Age: 62
Gender: Female
Occupation: Retired Educator
Education: Bachelor's Degree in Education
Eleanor Vance
Goals
- To ensure her family has clear instructions and access to all necessary information after her passing, preventing any burden
- To securely organize her extensive financial and personal digital footprint for her children
- To find a reliable, user-friendly platform that integrates with her professional understanding of estate planning.
Pain Points
- Difficulty in centralizing diverse types of information, from legal documents to online passwords
- Worry about the security of sensitive data stored digitally
- Lack of a single, intuitive platform that covers all aspects of end-of-life planning beyond just legal wills.
My Life & Wishes Geographic Distribution
Primarily focused on the US market, with a smaller but significant presence in other English-speaking countries. Potential for international expansion.
Top Countries
United States
Canada
United Kingdom
Australia
New Zealand
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are mainly from 2-4 person households with medium to high income, indicating financial stability.
Employment Status
Income Distribution
Education Level
My Life & Wishes Behavior Analysis
Behavior Profile
Device Breakdown
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