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My Life & Wishes targets individuals and families who are looking to organize their end-of-life affairs. This includes creating a digital record of important documents, financial information, healthcare directives, and funeral wishes. The target audience is primarily those who want to ensure their affairs are in order and their loved ones are taken care of.
My Life & Wishes' primary market is the United States, followed by Canada. The platform also sees significant usage in English-speaking countries like the UK and Australia, indicating a potential for global expansion.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
The service is popular among users with middle to high income levels, suggesting they possess assets requiring organized planning. This aligns with the target audience of individuals nearing retirement.
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