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My Life & Wishes Target Audience

My Life & Wishes targets individuals and families who are looking to organize their end-of-life affairs. This includes creating a digital record of important documents, financial information, healthcare directives, and funeral wishes. The target audience is primarily those who want to ensure their affairs are in order and their loved ones are taken care of.

User Segments

My Life & Wishes Geographic Distribution

My Life & Wishes' primary market is the United States, followed by Canada. The platform also sees significant usage in English-speaking countries like the UK and Australia, indicating a potential for global expansion.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
Germany flag

Germany

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The service is popular among users with middle to high income levels, suggesting they possess assets requiring organized planning. This aligns with the target audience of individuals nearing retirement.

Employment Status

Income Distribution

Education Level

My Life & Wishes Behavior Analysis

Behavior Profile

Device Breakdown

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