My Life & Wishes : Market and Competitor Analysis

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mycorrhealth.com

www.mymillennium.us/

My Life & Wishes is a digital platform that enables users to create and share comprehensive end-of-life plans. It allows individuals to store and organize important documents, financial information, healthcare directives, and funeral wishes all in one secure location. The platform offers different account options, including joint accounts for couples, and provides guidance throughout the planning process.

Company : My Life & Wishes

Industry : End-of-Life PlanningDigital Legacy ManagementEstate Planning

Major Markets

United States

Canada

United Kingdom

Key Competitors

Everplans

The Conversation Project

Cake

My Life & Wishes Key Value propositions

Secure Document Storage

End-of-Life Planning

Digital Legacy Management

Family Peace of Mind

My Life & Wishes Latest news

My Life & Wishes: Home

My Life & Wishes is an online service that allows you to store a digital record of important documents, passwords, and end-of-life plans. ... News · About Us ...

Security & Privacy - My Life & Wishes

Safeguarding Your Data is Our Top Priority. We understand that ... https://www.mylifeandwishes.com/privacy-policy/ ... News · About Us. Support. Support FAQs

We understand the importance of safeguarding your Personal Information (defined below), and treating such information with security and respect. We understand ...

Blog - My Life & Wishes

Dec 29, 2022 ... There are some important changes to tax ... My Life & Wishes is a secure online service for ... News · About Us. Support. Support FAQs · Contact ...

My Life & Wishes SWOT Analysis

Strengths

Secure platform for sensitive information.User-friendly interface for easy navigation.Comprehensive end-of-life planning tools.

Weaknesses

Relatively new company with limited brand awareness.Competition from established players in the market.Reliance on digital literacy of target audience.

Opportunities

Expanding partnerships with financial advisors and estate lawyers.Developing educational content to raise awareness about end-of-life planning.Adding features like beneficiary management and digital asset inventory.

Threats

Data security breaches and privacy concerns.Changing regulations regarding digital assets and online privacy.Economic downturn impacting discretionary spending on such services.

Top Marketing Strategies for My Life & Wishes

Personalized User Onboarding

This strategy will help My Life & Wishes guide users through the process of creating their end-of-life plan, making the platform more user-friendly and increasing the likelihood of users completing the process.

In-depth Buyer's Guide Creation

This strategy will establish My Life & Wishes as an authoritative resource in end-of-life planning, attract potential customers seeking comprehensive information, and ultimately increase conversions.

Content-Specific Call-to-Action Optimization

This strategy focuses on using clear and compelling calls-to-action that align with specific content pieces, encouraging users to take the desired next step, such as signing up for a free trial or learning more about a particular feature.

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My Life & Wishes User Persona

Name:

John Smith

Age :

63

Gender :

Male

Occupation :

Retired Engineer

Industry :

Engineering

Education :

Master's Degree, Mechanical Engineering

Preferred platforms

GOALS

Ensure his financial affairs are in order and his assets are distributed according to his wishes after his death, minimizing tax burdens and potential family conflicts
Organize his digital legacy, including online accounts, passwords, and important files, so his family can easily access them
Communicate his final wishes to his family regarding healthcare decisions and funeral arrangements, sparing them from unnecessary stress and guesswork during a difficult time

Frustrations

Keeping track of all his important documents, from financial statements to insurance policies, scattered across different physical and digital locations
Finding a secure and reliable way to store his digital passwords and online account information so they can be accessed by his loved ones if needed
Initiating conversations about end-of-life planning with his family, who may be reluctant to discuss such sensitive topics

Name:

Susan Jones

Age :

70

Gender :

Female

Occupation :

Retired Teacher

Industry :

Education

Education :

Bachelor's Degree, Education

Preferred platforms

GOALS

Create a comprehensive record of her medical history, including medications, allergies, and healthcare directives, to ensure she receives appropriate care even if she's unable to communicate her needs
Document her family history and share stories from her life with her children and grandchildren, preserving her legacy and passing down valuable family memories
Organize and downsize her possessions, deciding what to keep, donate, or pass on to specific family members, making the transition easier for her loved ones

Frustrations

Remembering and locating all her medical information, which may be scattered across multiple doctors, hospitals, and insurance providers
Finding a user-friendly platform to digitally organize and share her photos, videos, and written memories with family members who have varying levels of tech savviness
Having difficult conversations with her children about her end-of-life wishes, navigating potential disagreements and ensuring her wishes are respected

Name:

David Lee

Age :

58

Gender :

Male

Occupation :

Financial Advisor

Industry :

Finance

Education :

MBA, Finance

Preferred platforms

GOALS

Securely store his clients' financial information and estate planning documents, ensuring client confidentiality and easy access for his business partner in case of an emergency
Stay informed about the latest developments in estate planning and digital legacy management to better advise his clients on protecting their assets and digital lives
Simplify the process of transferring his business to his chosen successor, outlining clear instructions and minimizing disruptions for his clients during the transition

Frustrations

Managing a large volume of sensitive client data across various platforms while maintaining strict security and privacy standards
Educating his clients about the importance of digital estate planning and addressing their concerns about data security and online privacy
Finding a balance between providing personalized advice to his clients and streamlining his workflow to efficiently serve his entire client base

My Life & Wishes Geographic and Demographic Insights

Geographic Insights: My Life & Wishes' primary market is the United States, followed by Canada. The platform also sees significant usage in English-speaking countries like the UK and Australia, indicating a potential for global expansion.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: My Life & Wishes primarily targets individuals aged 55 and above, with a slight preference among women. This aligns with the typical demographic concerned about end-of-life planning.

Age Distribution

Gender Distribution

My Life & Wishes Socio-economic Profile

Household and Income Insights: The service is popular among users with middle to high income levels, suggesting they possess assets requiring organized planning. This aligns with the target audience of individuals nearing retirement.

Educational and Employment Insights: The majority of target users are retired or nearing retirement, reflecting the product's focus on end-of-life planning. Most users have at least some college or university education.

Households Size

Income Distribution

Education Level

Employment Status

My Life & Wishes Behavioral Insights

Interest-Based Insights: Target users show interest in financial management, healthcare, and spending time with family, reflecting their stage of life and priorities.

Technology and Social Media Usage: Users prefer YouTube and Facebook, indicating a comfort level with technology and online platforms for information and connection.

Interests

Retirement planningFinancial managementEstate planningHealthcareTravelGardeningSpending time with family

Device Breakdown

Social Media Usage

My Life & Wishes Top Competitors

Competitor	Estimated market share	Top domains
Everplans	35%	End-of-Life Planning, Digital Legacy Management, Estate Planning
The Conversation Project	25%	End-of-Life Conversations, Healthcare Directives, Advance Care Planning
Cake	15%	End-of-Life Planning, Funeral Planning, Will & Testament Creation

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www.mymillennium.us/

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