My Life & Wishes Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Everplans

Cake

Trust & Will

Top Marketing Channels

Everplans

Content Marketing
Examples: Blog posts on estate planning, Guides on digital legacy, Articles on end-of-life topics
Campaigns: Everplans Blog Series, Digital Legacy Guide Promotion, Estate Planning Awareness Campaign

Social Media Marketing
Examples: Facebook ads targeting older demographics, LinkedIn posts for financial advisors, YouTube tutorials on using the platform
Campaigns: Facebook 'Plan Ahead' Campaign, Advisor Partnership Program on LinkedIn, Everplans How-To Video Series

Partnerships & Affiliates
Examples: Collaborations with financial planners, Joint webinars with elder law attorneys, Affiliate links with hospice organizations
Campaigns: Advisor Co-Branding Initiative, Estate Planning Professional Referral Program, End-of-Life Resource Network

B2B Sales (Professional Networks)
Financial advisor portal, Law firm partnership programs, Employer benefit packages
Advisor Onboarding Program, Enterprise Solution Rollout, Employee Wellness Initiative

Webinars & Workshops
Live online demo sessions, Q&A webinars for new users, Partner-led educational workshops
Discover Everplans Webinar Series, 'Ask the Expert' Sessions, Partner Training Program

Strong brand recognition in digital estate planning

Comprehensive feature set for various life aspects

Focus on secure document storage.

Potentially higher price point compared to basic solutions

May be perceived as complex for less tech-savvy users

Requires proactive user input for maximum benefit.

Expand B2B partnerships with financial institutions and legal firms

Develop integrations with existing financial planning software

Target younger demographics for proactive planning.

Emergence of new

more agile competitors

Data privacy concerns impacting user trust

Lack of public awareness regarding the importance of digital estate planning.