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Milwaukee Area Technical College (MATC)
University of Wisconsin-Milwaukee (UWM)
Top Marketing Channels
Milwaukee Area Technical College (MATC)
- Social Media Marketing
- Examples: Facebook, Instagram, YouTube
- Campaigns: Skills for a New Economy, Start Here Go Anywhere, Workforce Development Series
- Search Engine Marketing (SEM)
- Examples: Google Ads, Bing Ads, SEO optimized content
- Campaigns: Apply Now, Explore Programs, Online Learning Options
- Content Marketing
- Examples: Blog posts on career pathways, Student success stories, Program spotlights
- Campaigns: Your Future Starts Now, Hands-On Learning, Community Impact
Top Sales Channels
- Admissions Events
- Open Houses, Campus Tours, Information Sessions
- MATC Preview Day, Discover Your Path, Enrollment Express
- Online Application Portal
- Online application, Financial aid application, Program enrollment forms
- Apply Today, Fast Track Enrollment, Financial Aid Deadlines
- Partnerships with High Schools/Community Organizations
- Dual enrollment programs, Career fairs, Outreach presentations
- College in High School, Early College Options, Community Partnership Program
Milwaukee School of Engineering (MSOE) SWOT Analysis
Strengths
Affordable tuition
Diverse program offerings in technical fields
Strong ties to local industry for workforce development
Weaknesses
Perception as a 'two-year' school
Potentially less focus on advanced research
May not appeal to students seeking traditional university experience
Opportunities
Expand online program offerings
Increase community outreach for adult learners
Develop new technical certifications in high-demand fields
Threats
Competition from four-year universities offering similar technical programs
Declining enrollment in some vocational trades
Economic shifts impacting local job market demand
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