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Milwaukee School of Engineering (MSOE) Target Audience
User Segments
Age: 16
Gender: Female
Occupation: High School Student
Education: High School (in progress)
Age: 17
Gender: Male
Occupation: High School Student
Education: High School (in progress)
Age: 15
Gender: Female
Occupation: High School Student
Education: High School (in progress)
Aisha, The Aspiring Engineer
Age: 16
Gender: Female
Occupation: High School Student
Education: High School (in progress)
Industry: Education
Channels: InstagramYouTubeTikTok
Goals
- To gain admission to a top-tier engineering program that emphasizes hands-on learning
- To develop practical skills in STEM fields through extracurricular activities and projects
- To secure financial aid or scholarships to make college affordable.
Pain Points
- Finding enough time to balance demanding academic coursework with extracurricular STEM activities
- Navigating the complex college application and financial aid processes
- Uncertainty about which specific engineering discipline best aligns with her future career aspirations.
Milwaukee School of Engineering (MSOE) Geographic Distribution
Primarily serving the US market, with growing international student interest from India, China, Canada, and Mexico for specialized STEM education.
Top Countries
United States
85.5%
India
4.5%
China
2.5%
Canada
1.5%
Mexico
1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often from mid to high-income households, with diverse household sizes, indicating family support for education.
Employment Status
Income Distribution
Education Level
Milwaukee School of Engineering (MSOE) Behavior Analysis
Behavior Profile
Technology News
Online Learning
Career Advancement
Hands-on Learning
Gaming
DIY Projects
YouTube
LinkedIn
Reddit
Desktop Usage
Research
Networking
Practical Application
Information Seeking
Skill Acquisition
Device Breakdown
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