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Milwaukee School of Engineering
MSOE is a private, non-profit university in Milwaukee, Wisconsin, specializing in STEM-focused bachelor's and master's degrees. They are known for their hands-on approach, strong industry connections, and high job placement rate. MSOE emphasizes a 'MSOE Mindset' focused on real-world problem-solving and career readiness.
Company : Milwaukee School of Engineering
Industry : Higher EducationSTEM EducationEngineering School
Milwaukee School of Engineering Key Value propositions
Milwaukee School of Engineering Latest news
News | MSOE
Rosie, MSOE's supercomputer, gets major update. The rise of generative A.I. has driven a major update of Rosie, MSOE's supercomputer, with two DGX H100s. The ...
myMSOE
Current students and employees: Welcome to myMSOE, your campus Web information ... MSOE no longer requires students to declare to the university if they are ...
Milwaukee School of Engineering
Milwaukee School of Engineering (MSOE) is a private, non-profit university offering bachelor's and master's degrees in engineering, business, and nursing.
Home - MSOE Walter Schroeder Library - LibGuides at Milwaukee ...
May 3, 2024 ... Library News. Exciting New Arrivals at Your Library: Dive into the ... URL: https://libguides.msoe.edu/library-resources-and-research; Print ...
Milwaukee School of Engineering SWOT Analysis
Strengths
Strong industry partnerships and job placement rates.Specialized STEM focus and hands-on learning approach.Experienced faculty and state-of-the-art facilities.
Weaknesses
Limited program diversity outside of STEM fields.Smaller alumni network compared to larger universities.Higher tuition fees compared to public universities.
Opportunities
Growing demand for skilled STEM professionals in various industries.Potential to expand online and professional development programs.Collaborations with businesses for research and innovation projects.
Threats
Increasing competition from other STEM-focused institutions.Fluctuations in economic conditions impacting job market and enrollment.Evolving technological advancements requiring continuous curriculum updates.
Top Marketing Strategies for Milwaukee School of Engineering
Targeted Digital Marketing Campaign
Utilize social media platforms and search engine optimization (SEO) to reach prospective students with strong STEM interests, showcasing MSOE's unique hands-on approach and industry connections. This strategy will effectively expand MSOE's reach and attract high-quality applicants.
Experiential Learning Partnerships
Strengthen partnerships with industry leaders to offer more internships, research opportunities, and co-op programs, providing students with valuable real-world experience and enhancing MSOE's reputation for career readiness. This strategy will enhance the student experience and increase employer engagement.
Student Ambassador Program
Create a robust student ambassador program where current MSOE students engage with prospective students at high school events, online platforms, and campus tours. This strategy will leverage student enthusiasm to promote MSOE's culture and provide authentic insights to potential applicants.
Milwaukee School of Engineering User Persona
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Milwaukee School of Engineering Geographic and Demographic Insights
Geographic Insights: MSOE's primary target market is the US, capturing 95% of users, with a minor international presence in countries like India and China.
Top Countries
United States
95%
India
2%
China
1%
South Korea
0.5%
Germany
0.5%
Demographic Insights: MSOE's target audience is primarily 18-24 years old (65%), with a slightly higher male preference (60%).
Age Distribution
Gender Distribution
Milwaukee School of Engineering Socio-economic Profile
Household and Income Insights: MSOE's target audience typically falls within households of 2-4 people and predominantly represents middle-income households.
Educational and Employment Insights: MSOE's primary target audience are students (66%) currently pursuing a university or college education (85%).
Households Size
Income Distribution
Education Level
Employment Status
Milwaukee School of Engineering Behavioral Insights
Interest-Based Insights: The target audience shows strong interests in STEM fields, including technology, engineering, math, programming, and robotics.
Technology and Social Media Usage: The target audience is highly active on YouTube, Instagram, and TikTok, primarily using desktops, Android, and iOS devices.
Interests
Device Breakdown
Social Media Usage
Milwaukee School of Engineering Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Milwaukee School of Engineering | 40% | STEM Education, Engineering School, Higher Education |
| Marquette University | 30% | Higher Education, Research University, Jesuit University |
| University of Wisconsin-Milwaukee | 29.5% | Public University, Research University, Urban University |
