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mPharma Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Market Vendor
Education: High School
Age: 48
Gender: Male
Occupation: Construction Worker
Education: High School
Age: 55
Gender: Female
Occupation: Retired Teacher
Education: Bachelor's Degree
Aisha Adama
Age: 32
Gender: Female
Occupation: Market Vendor
Education: High School
Industry: Retail
Channels: FacebookYouTubeWhatsApp
Goals
- Ensure my family always has access to essential medications, especially for chronic conditions
- Find affordable payment plans for medicine that don't strain my daily budget
- Get reliable and authentic medicines without fear of counterfeits.
Pain Points
- High cost of medication makes it difficult to afford necessary treatments
- Frequent stock-outs at local pharmacies mean I often can't find the drugs I need
- Worry about the authenticity and quality of medicines available in the market.
mPharma Geographic Distribution
mPharma's core operations are in Ghana and Nigeria, with significant presence and growth potential across other African nations, addressing regional healthcare needs.
Top Countries
Ghana
35%
Nigeria
25%
Kenya
10%
Zambia
8%
Zimbabwe
7%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The service primarily targets medium to large households with low to medium incomes, where medicine affordability is a significant challenge.
Employment Status
Income Distribution
Education Level
mPharma Behavior Analysis
Behavior Profile
Adherence
Trust
Convenience
Reliability
Seeking Solutions
Coping Mechanisms
Impatience
Online Engagement
Community Engagement
Risk Aversion
Health Conscious
Bargain Hunting
Loyalty
Information Seeking
Social Media Usage
Device Breakdown
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