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mPharma's target audience is twofold: First, it targets patients in Africa, particularly those facing challenges in affording essential medicines. Second, it targets pharmacies seeking reliable inventory management, improved financial stability, and enhanced patient care.
mPharma's primary markets are in West Africa, particularly Nigeria and Ghana. They also have a notable presence in Southern Africa, with Zimbabwe and Zambia being key markets.
Nigeria
Ghana
Zimbabwe
Zambia
Kenya
Primary age group concentration shows strong presence in:
31-35
Most active age range
mPharma's user base predominantly comprises households of 3-4 people with low to medium income levels, indicating affordability is a key concern.
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