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mPharma Target Audience

mPharma's target audience is twofold: First, it targets patients in Africa, particularly those facing challenges in affording essential medicines. Second, it targets pharmacies seeking reliable inventory management, improved financial stability, and enhanced patient care.

User Segments

mPharma Geographic Distribution

mPharma's primary markets are in West Africa, particularly Nigeria and Ghana. They also have a notable presence in Southern Africa, with Zimbabwe and Zambia being key markets.

Top Countries

Nigeria flag

Nigeria

35.2%
Ghana flag

Ghana

25.8%
Zimbabwe flag

Zimbabwe

15.3%
Zambia flag

Zambia

10.2%
Kenya flag

Kenya

9.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

mPharma's user base predominantly comprises households of 3-4 people with low to medium income levels, indicating affordability is a key concern.

Employment Status

Income Distribution

Education Level

mPharma Behavior Analysis

Behavior Profile

Device Breakdown

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