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Aequitas Solutions is a company that provides a comprehensive suite of software solutions designed specifically for K-12 school districts. Their flagship product, the Q Student Information System (SIS), offers a range of modules including online registration, data analytics, form building, food service management, and professional development for educators. Aequitas emphasizes customer support, compliance with state and federal reporting requirements, and seamless integration with other educational platforms.
Company : Aequitas Solutions
Industry : Education TechnologyK-12 EducationEdTech
Aequitas Solutions Key Value propositions
Aequitas Solutions Latest news
Aequitas Solutions - Student Information System Company
Aequitas Solutions is the developer of the Q Student Information System that supports nearly one million students.
Main
Claremont Unified School Dist. News Links. Welcome to the Claremont Unified School District ParentConnection Portal! Through ParentConnection you will be able ...
Aequitas Solutions | LinkedIn
... important. | Aequitas Solutions is committed ... Learn more with our latest blog: https://hubs.ly/Q02xgzWT0 ... https://www.myaequitas.com. 1 · Like Comment ...
Aequitas Solutions - Overview, News & Similar companies ...
View Aequitas Solutions (www.myaequitas.com) location in California, United States , revenue, industry and description. Find related and similar companies ...
Aequitas Solutions SWOT Analysis
Strengths
Specialized K-12 solutionsFocus on data privacy and complianceStrong customer support
Weaknesses
Limited brand visibility compared to larger competitorsPotential challenges in serving very small or niche districtsReliance on the K-12 education market
Opportunities
Expand product offerings to address emerging EdTech trends Partner with other educational technology providersIncrease marketing and sales efforts to target new districts
Threats
Competition from established EdTech companiesChanging government regulations and data privacy lawsBudget constraints in the education sector
Top Marketing Strategies for Aequitas Solutions
Targeted Digital Advertising and Account-Based Marketing
Utilize targeted digital advertising campaigns on platforms frequented by school district administrators, focusing on their pain points and how Aequitas can solve them. Implement account-based marketing strategies to nurture relationships with key prospects and demonstrate the value of Aequitas' solutions.
Aequitas Solutions User Persona
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Aequitas Solutions Geographic and Demographic Insights
Geographic Insights: Aequitas Solutions primarily targets the US market, which accounts for a significant majority of its user base, followed by Canada and the UK.
United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
New Zealand
0.5%
Demographic Insights: The target audience is primarily female, aged 35-54, reflecting decision-making roles in education. A smaller segment includes older users nearing retirement.
Aequitas Solutions Socio-economic Profile
Household and Income Insights: Target users typically belong to households of 2-4 individuals. The income distribution suggests a focus on middle-income households, aligning with education sector salaries.
Educational and Employment Insights: The majority of users are highly educated, holding at least a university or college degree. This aligns with the focus on employed individuals in education administration.
Aequitas Solutions Behavioral Insights
Interest-Based Insights: Users are interested in EdTech, K-12 education, data privacy, student data management, leadership, school administration, and technology integration.
Technology and Social Media Usage: Users primarily access platforms via desktop computers, reflecting their professional roles. They engage with LinkedIn, Twitter, and Facebook for industry information and networking.
Aequitas Solutions Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
PowerSchool | 45.5% | Student Information System, Learning Management System, Data Analytics |
Infinite Campus | 30.3% | Student Information System, Parent & Student Portal, Gradebook & Assessment |
Skyward | 15.2% | Student Information System, Finance & HR, School Nutrition |