Top Marketing Strategies for Aequitas Solutions

Aequitas Solutions User Persona

Name:

David Thompson

Age :

52

Gender :

Male

Occupation :

Superintendent

Industry :

Education

Education :

Doctorate, Educational Leadership

Preferred platforms

GOALS

• Improve district-wide student performance by leveraging data analytics to identify trends and implement targeted interventions
• Streamline enrollment and registration processes to save staff time and reduce paperwork burdens for families
• Enhance communication and engagement with parents by providing easy access to student information and school announcements.

Frustrations

• Struggling to consolidate data from disparate systems to gain a comprehensive view of student progress
• Dealing with manual, paper-based processes for enrollment and other administrative tasks
• Facing challenges in effectively communicating with parents and keeping them informed about their child's education.

Name:

Sarah Miller

Age :

38

Gender :

Female

Occupation :

Technology Director

Industry :

Education Technology

Education :

Masters, Information Technology

Preferred platforms

GOALS

• Ensure the security and privacy of student data across all district platforms and applications
• Implement a user-friendly SIS that meets the needs of all stakeholders, including teachers, administrators, and parents
• Integrate the SIS with other educational tools to streamline workflows and data sharing.

Frustrations

• Dealing with outdated technology infrastructure and software that is difficult to integrate
• Managing cybersecurity risks and ensuring compliance with data privacy regulations
• Finding and implementing professional development opportunities for staff to effectively utilize technology in the classroom.

Name:

Jennifer Lee

Age :

45

Gender :

Female

Occupation :

School Registrar

Industry :

Education

Education :

Bachelor, Business Administration

Preferred platforms

GOALS

• Simplify the registration process for families, making it easy for them to enroll students and submit required documentation online
• Maintain accurate and up-to-date student records, ensuring data integrity and compliance with reporting requirements
• Improve efficiency and reduce the time spent on manual data entry and administrative tasks.

Frustrations

• Managing a high volume of paperwork and data entry during peak enrollment periods
• Dealing with frustrated parents who find the registration process confusing or time-consuming
• Struggling to generate accurate reports and meet compliance deadlines due to data inconsistencies.

Aequitas Solutions Geographic and Demographic Insights

Geographic Insights: Aequitas Solutions primarily targets the US market, which accounts for a significant majority of its user base, followed by Canada and the UK.

Demographic Insights: The target audience is primarily female, aged 35-54, reflecting decision-making roles in education. A smaller segment includes older users nearing retirement.

Aequitas Solutions Socio-economic Profile

Household and Income Insights: Target users typically belong to households of 2-4 individuals. The income distribution suggests a focus on middle-income households, aligning with education sector salaries.

Educational and Employment Insights: The majority of users are highly educated, holding at least a university or college degree. This aligns with the focus on employed individuals in education administration.

Aequitas Solutions Behavioral Insights

Interest-Based Insights: Users are interested in EdTech, K-12 education, data privacy, student data management, leadership, school administration, and technology integration.

Technology and Social Media Usage: Users primarily access platforms via desktop computers, reflecting their professional roles. They engage with LinkedIn, Twitter, and Facebook for industry information and networking.

Aequitas Solutions Top Competitors