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Okta
Microsoft Azure Active Directory
Top Marketing Channels
Okta
- Content Marketing (Blog/Resources)
- Examples: Okta Blog, Whitepapers, Ebooks
- Campaigns: Identity Security Best Practices, The Future of Work, Zero Trust Architecture
- Digital Advertising (Paid Search/Social)
- Examples: Google Ads, LinkedIn Sponsored Content, Retargeting campaigns
- Campaigns: Secure Your Workforce, Modernize IAM, Okta for Developers
- Webinars & Virtual Events
- Examples: Okta's annual Oktane conference, Product deep-dive webinars, Industry thought leadership sessions
- Campaigns: Oktane 2024, What's New in Okta, Securing Hybrid Work
Top Sales Channels
- Direct Sales (Enterprise Sales Teams)
- Dedicated Account Managers, Solution Architects, Technical Sales Specialists
- Enterprise IAM Solutions, Strategic Account Engagement, Digital Transformation Partnership
- Partner Programs (Channel Sales)
- System Integrators, Value-Added Resellers, Managed Service Providers
- Okta Partner Program, Joint Solutions Enablement, Reseller Incentive Program
- Product-led Growth (Freemium/Trials)
- Free developer accounts, Product trials, Self-service onboarding for certain products
- Try Okta Free, Developer Edition Access, Explore Workforce Identity
Monofor SWOT Analysis
Strengths
Market leader in cloud identity
Strong brand recognition