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Mashable is a global media and entertainment website offering news, reviews, and recommendations across various categories like technology, science, culture, and lifestyle. They monetize through advertising, affiliate marketing, and potentially subscriptions (though specifics aren't available in the provided text).
Company : Mashable
Industry : Digital MediaTechnology NewsEntertainment
Mashable Key Value propositions
Mashable Latest news
Mashable
Mashable is a global, multi-platform media and entertainment company.
Mashable (@mashable) / X
Obsess with us. Media & News Company mashable.com Joined March 2007. 2,629 ... : https://mashable.com/article/wells-fargo-fired-simulation-keyboard ...
Samsung ChatGPT leak: Samsung workers accidentally leak trade ...
Apr 6, 2023 ... That information is now out in the wild for ChatGPT to feed on. Mashable Light Speed. Want more out-of-this world tech, space and science ...
Life News, Trends, Reviews, & More | Mashable
Check out the latest coverage from Mashable on Life, including news, current trends, and more.
Mashable SWOT Analysis
Strengths
Established brand with a large, global audienceStrong social media presence and engagementDiverse content covering various interests
Weaknesses
Reliance on advertising revenueCompetition from other tech and culture websitesPotential lack of brand differentiation
Opportunities
Expanding subscription-based servicesPartnerships with tech companies and brandsDeveloping niche content verticals
Threats
Changing digital media landscape and consumer habitsDecline in display advertising revenueMaintaining audience engagement and loyalty
Top Marketing Strategies for Mashable
Content Diversification and Expansion
Mashable should expand its content offerings to include more niche topics and formats, catering to specialized interest groups within its target audience. This strategy aims to attract new audiences and increase engagement by providing tailored and valuable content.
Community Building and Engagement
Developing interactive features like forums, live chats, and user-generated content sections can foster a sense of community around Mashable's content. This strategy aims to increase user retention and loyalty by creating a platform for meaningful interaction and discussion.
Strategic Partnerships and Collaborations
Collaborating with influential brands, creators, and technology companies can provide Mashable with access to new audiences and increase brand visibility. This strategy aims to tap into existing communities and leverage the reach of partners to expand its user base.
Mashable User Persona
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Preferred platforms
GOALS
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Mashable Geographic and Demographic Insights
Geographic Insights: Mashable's largest market is the US, followed by India and the UK. This suggests a strong English-speaking audience base interested in tech, culture and global trends.
Top Countries
United States
45.2%
India
15.7%
United Kingdom
10.3%
Canada
7.9%
Australia
5.6%
Demographic Insights: Mashable attracts a predominantly millennial audience (25-34 age group) with a slight male skew, aligning with their tech-savvy and career-driven interests.
Age Distribution
Gender Distribution
Mashable Socio-economic Profile
Household and Income Insights: Mashable's audience mainly comprises individuals in households of 2 or 3-4 members, with a majority falling under the medium income bracket.
Educational and Employment Insights: Mashable's target user base largely consists of employed individuals, primarily full-time workers, with a university or college level education.
Households Size
Income Distribution
Education Level
Employment Status
Mashable Behavioral Insights
Interest-Based Insights: Mashable's audience is interested in diverse areas like technology, gaming, travel, music, movies, fitness and food, indicating a millennial and Gen Z focus.
Technology and Social Media Usage: Mashable users favor YouTube, Instagram and Facebook, reflecting a preference for visual content. While they use diverse devices, Android slightly edges out iOS.
Interests
Device Breakdown
Social Media Usage
Mashable Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| TechCrunch | 30% | Technology, Startups, Venture Capital |
| The Verge | 25% | Technology, Culture, Science |
| CNET | 20% | Consumer Technology, Product Reviews, Tech News |
