Find stats on top websites
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The Verge
CNET
Top Marketing Channels
The Verge
- Content Marketing
- Examples: In-depth reviews, Tech news articles, Opinion pieces
- Campaigns: Future of Tech series, CES coverage, Holiday Gift Guides
- Social Media Marketing
- Examples: Twitter, YouTube, Instagram
- Campaigns: Product launch hype, Q&A with tech experts, Daily tech news updates
- Email Marketing
- Examples: Daily newsletter, Weekly digest, Product review alerts
- Campaigns: Verge Daily newsletter, This Week in Tech, Best Deals of the Week
Top Sales Channels
- Affiliate Marketing
- Product review links to Amazon, Best Buy, B&H Photo
- Deals of the Day, Top Tech Picks, Holiday Shopping Guide
- Display Advertising
- Banner ads on website, Video pre-roll ads, Sponsored content placements
- Tech Brand Integrations, Consumer Electronics Showcase, Gaming Gear Spotlight
- Sponsored Content/Partnerships
- Branded articles, Sponsored video series, Event sponsorships
- Intel Innovation Hub, Samsung Galaxy Unpacked Coverage, Google Pixel Drop
Mashable SWOT Analysis
Strengths
Strong editorial voice and high-quality production
Deep dives into tech culture and trends
Influential product reviews.
Weaknesses
Can be overly niche for general consumers
Potentially slower news cycle compared to pure news sites
Limited focus on non-tech lifestyle topics.
Opportunities
Expand into interactive content formats (podcasts
live streams)
Grow video content library
Partner with more tech brands for exclusive content.
Threats
Competition from general news sites with tech sections
Ad-blocker usage impacting revenue
Rapid changes in tech industry making content quickly outdated.
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