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Mashable Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Software Developer
Education: Bachelor's Degree, Computer Science
Age: 32
Gender: Male
Occupation: Marketing Specialist
Education: Bachelor's Degree, Digital Media
Age: 24
Gender: Female
Occupation: Student
Education: Associate Degree, Business Administration
Ava the Gadget Guru
Goals
- Stay updated on the latest tech innovations
- Find the best deals on new gadgets
- Optimize her smart home ecosystem for efficiency and convenience.
Pain Points
- Overwhelming amount of tech information to sift through
- Difficulty discerning genuinely useful products from hype
- Compatibility issues between different smart home devices.
Mashable Geographic Distribution
Mashable primarily targets US and UK audiences, reflecting Ziff Davis's base. It also has significant reach in Canada, Australia, and India.
Top Countries
United States
United Kingdom
Canada
Australia
India
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Mashable's audience typically resides in 3-4 person households with medium income levels, seeking value-oriented content.
Employment Status
Income Distribution
Education Level
Mashable Behavior Analysis
Behavior Profile
Device Breakdown
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