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Mashable Target Audience

Mashable's target audience aligns with its buyer persona: tech-savvy individuals aged 18-45. This demographic is active on social media, consumes digital content regularly, and values credible product recommendations.

User Segments

Mashable Geographic Distribution

Mashable's largest market is the US, followed by India and the UK. This suggests a strong English-speaking audience base interested in tech, culture and global trends.

Top Countries

United States flag

United States

45.2%
India flag

India

15.7%
United Kingdom flag

United Kingdom

10.3%
Canada flag

Canada

7.9%
Australia flag

Australia

5.6%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Mashable's audience mainly comprises individuals in households of 2 or 3-4 members, with a majority falling under the medium income bracket.

Employment Status

Income Distribution

Education Level

Mashable Behavior Analysis

Behavior Profile

Device Breakdown

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