MPH Tech Academy : Market and Competitor Analysis

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MPH Tech Academy is a career coaching and mentorship program that helps job seekers, particularly those interested in tech, land their dream roles. They offer various services, including resume and LinkedIn optimization, interview preparation, and access to a supportive community of mentors and peers. Their program focuses on a proven 4-step framework to help job seekers stand out and secure interviews and job offers.

Company : MPH Tech Academy

Industry : Career CoachingTech EducationJob Search

Major Markets

United States

India

Canada

Key Competitors

Pathrise

Springboard

Udacity

MPH Tech Academy Key Value propositions

Career Guidance

Tech Industry Focus

Mentorship & Community

Job Search Success

MPH Tech Academy Latest news

MPH Tech Academy

... new job offer with more pay. Get a career mentor ... MPH Tech Academy was founded in 2023 with a mission to ... So far we've helped hundreds get into top tech ...

Brian Kwa - MPH Tech Academy | LinkedIn

From nearly declaring bankruptcy to earning 6-figures working for top tech companies like… · ... What are the best strategies for new recruiters to succeed in ...

MPH Tech Academy Skool

MPH Tech Academy Skool Sales Page. ... Important: Audience call out that want to avoid ... Option #2. Try us out and see new results from our proven program.

MPH Tech Academy | LinkedIn

https://mphtechacademy.com/. External link for MPH ... Big shout out to Duyen Le for landing her new role! ... View all updates, news, and articles. Join now ...

MPH Tech Academy SWOT Analysis

Strengths

Proven 4-step frameworkPersonalized mentorshipFocus on in-demand tech skills

Weaknesses

Limited online presenceReliance on founder's personal brandPricing not clearly stated

Opportunities

Expand online marketing effortsDevelop partnerships with tech companiesOffer specialized programs for different career paths

Threats

Competition from established career coaching platformsRapid evolution of tech industry demandsEconomic downturn impacting job market

Top Marketing Strategies for MPH Tech Academy

Personalized User Onboarding

This strategy focuses on creating a tailored onboarding experience for each new user, guiding them through the platform's key features and benefits. This helps MPH Tech Academy increase user engagement and retention by providing personalized support and guidance right from the start.

Value-Based Pricing Implementation

MPH Tech Academy should focus on highlighting the value of its services instead of just focusing on the price. This will involve showcasing the tangible benefits users will gain from the program, such as landing their dream jobs or advancing their careers in tech.

Leveraged Reciprocity

MPH Tech Academy can implement this strategy by offering something valuable to its users, like free resources or exclusive content, in exchange for a social media share or a referral. This will help build brand awareness and attract new leads through the power of word-of-mouth marketing.

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MPH Tech Academy User Persona

Name:

Ashley Chen

Age :

28

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Transition into a Product Marketing Manager role in the tech industry to leverage her marketing skills and passion for technology
Increase her salary by at least 20% and gain access to better benefits and work-life balance
Network with influential people in the tech industry to open up future opportunities and collaborations.

Frustrations

Feeling stuck in her current role with limited growth opportunities and a low salary ceiling
Lacking the confidence and specific skills needed to break into the competitive tech industry
Struggling to balance her job search efforts with her current job and personal life.

Name:

David Rodriguez

Age :

31

Gender :

Male

Occupation :

Customer Service Representative

Industry :

Customer Service

Education :

Associate's Degree, Business Administration

Preferred platforms

GOALS

Land a remote software engineering role to escape his monotonous 9-to-5 job and gain more flexibility
Develop in-demand technical skills to increase his earning potential and long-term career prospects
Achieve financial stability and independence to pursue his personal goals and aspirations.

Frustrations

Facing difficulty in getting shortlisted for software engineering jobs due to his lack of formal tech education
Feeling overwhelmed by the vast amount of information and resources available online for learning to code
Lacking the guidance and support from someone experienced in making a successful career transition into tech.

Name:

Priya Patel

Age :

23

Gender :

Female

Occupation :

Recent Graduate

Industry :

Information Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

Secure her first full-time job in software development within the next 6 months to kickstart her career
Gain practical experience and mentorship to bridge the gap between academic knowledge and real-world applications
Build a strong professional network with other developers and tech professionals for career advancement opportunities.

Frustrations

Feeling uncertain about navigating the job market and tailoring her resume and LinkedIn profile to stand out
Lacking the confidence and interview skills to effectively articulate her technical abilities and potential
Feeling intimidated by the competitive nature of the tech industry and the pressure to secure a high-paying job right out of college.

MPH Tech Academy Geographic and Demographic Insights

Geographic Insights: MPH Tech Academy's primary market is the US, followed by India. Other significant markets include Canada, the UK, and Australia, reflecting the global demand for tech jobs.

Top Countries

United States
60%
India
20%
Canada
5%
United Kingdom
5%
Australia
3%

Demographic Insights: MPH Tech Academy primarily targets users aged 25-34, leaning slightly towards male users. This aligns with the demographics of professionals seeking career advancements in the tech industry.

Age Distribution

Gender Distribution

MPH Tech Academy Socio-economic Profile

Household and Income Insights: The majority of users are from households of 2-4 people with medium income levels, reflecting individuals and young families striving for financial stability and career growth.

Educational and Employment Insights: Most users are actively employed, seeking advancement, with a university or college degree, reflecting the platform's appeal to those already in the workforce seeking to upskill or transition.

Households Size

Income Distribution

Education Level

Employment Status

MPH Tech Academy Behavioral Insights

Interest-Based Insights: Target users are interested in technology, career development, and remote work opportunities, aligning with the platform's offerings and reflecting current work trends.

Technology and Social Media Usage: Users primarily leverage LinkedIn and YouTube, indicating their professional networking and online learning habits. Desktop usage is prominent alongside mobile, suggesting work-related usage patterns.

Interests

TechnologyCareer DevelopmentRemote WorkTravelPersonal FinanceEntrepreneurshipHealth and Wellness

Device Breakdown

Social Media Usage

MPH Tech Academy Top Competitors

Competitor	Estimated market share	Top domains
Pathrise	35%	Career Coaching, Tech Industry Focus, Fellowship Program
Springboard	25%	Tech Education, Bootcamps, Career Support
Udacity	15%	Online Learning, Tech Nanodegrees, Industry Collaboration

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