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MPH Tech Academy Target Audience

User Segments

Age: 22

Gender: Female

Occupation: Recent Graduate, Unemployed

Education: Bachelor's Degree, Computer Science

Age: 24

Gender: Male

Occupation: Entry-level Professional

Education: Bachelor's Degree, Information Technology

Age: 20

Gender: Female

Occupation: University Student

Education: Bachelor's Degree (in progress), Software Engineering

Maya Singh

Maya Singh

Age: 22
Gender: Female
Occupation: Recent Graduate, Unemployed
Education: Bachelor's Degree, Computer Science
Industry: Entry-level Tech
Channels: LinkedInYouTubeInstagram

Goals

  • Secure a challenging entry-level tech role that offers significant learning and growth opportunities
  • Build a strong professional network within the tech industry to foster future collaborations and career advancements
  • Gain practical experience in real-world tech projects to bridge the gap between academic knowledge and industry demands.

Pain Points

  • Difficulty in getting noticed by recruiters despite numerous applications, leading to a sense of invisibility
  • Lack of clear guidance on how to tailor resumes and cover letters effectively for specific tech roles
  • Feeling overwhelmed by the sheer volume of job search platforms and the generic advice available online.

MPH Tech Academy Geographic Distribution

Primarily targets job seekers in the US and Canada, with a smaller presence in the UK, Australia, and India, reflecting the global demand for tech roles.

Top Countries

United States flag

United States

70%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

3%
India flag

India

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often in 2-4 person households with medium to high income, seeking better-paying tech roles.

Employment Status

Income Distribution

Education Level

MPH Tech Academy Behavior Analysis

Behavior Profile

AI-Powered Job Search
Online Learning
Personalized Mentorship
LinkedIn Optimization
Interview Preparation
Resume Revamp
Networking
Frustration with Rejections
Career Development
Self-Improvement
Productivity Tools
Building Personal Brand
Leveraging AI Tools
Seeking Clarity
Community Support
Active Job Seeker
Dissatisfied with Results
Structured Methodology
Digital Engagement
Online Community

Device Breakdown

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