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Misericordia University Target Audience

User Segments

Age: 17

Gender: Male

Occupation: High School Student

Education: High School Diploma

Age: 18

Gender: Female

Occupation: High School Student

Education: High School Diploma

Age: 18

Gender: Male

Occupation: High School Student

Education: High School Diploma

Aspiring Alex

Aspiring Alex

Age: 17
Gender: Male
Occupation: High School Student
Education: High School Diploma
Industry: Education
Channels: YouTubeInstagramTikTok

Goals

  • Secure admission to a reputable university that aligns with my academic and career interests
  • Explore various academic fields to find the right major that will lead to a fulfilling career
  • Develop new skills and gain experiences that will prepare me for college life and future employment.

Pain Points

  • Feeling overwhelmed by the college application process and deadlines
  • Uncertainty about which major or career path is truly the best fit for my future
  • Balancing academic responsibilities with extracurricular activities and social life.

Misericordia University Geographic Distribution

The university primarily targets prospective students within the United States, with a strong regional focus in Pennsylvania. A small percentage of international students also contribute to diversity.

Top Countries

United States flag

United States

98%
Canada flag

Canada

0.5%
China flag

China

0.3%
India flag

India

0.3%
Saudi Arabia flag

Saudi Arabia

0.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Household sizes vary, accommodating both independent students and families, particularly single mothers. Income levels span low to high, reflecting diverse financial aid needs.

Employment Status

Income Distribution

Education Level

Misericordia University Behavior Analysis

Behavior Profile

Online Learning
Career Development
Community Engagement
Social Media Usage
Mobile Device Usage
Campus Life
Extracurricular Activities
Student Support
Academic Rigor
Flexibility
Networking
Research
Application Process
Information Seeking
Problem Solving
Goal Setting
Time Management
Self-Improvement
Parental Involvement

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